Elmshorn, 25337,
Germany
Fitmart Technographics
Fitmart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fitmart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Fitmart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fitmart has purchased the following applications: Klarna Payments for Payment Processing in 2016, Personio ATS for Applicant Tracking System in 2022, Shopify for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fitmart is running and its propensity to invest more and deepen its relationship with Klarna , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fitmart revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fitmart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fitmart Tech Stack and Enterprise Applications
Fitmart ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2016 | 2016 |
In 2016 Fitmart implemented Klarna Payments on its website, deploying a Payment Processing solution to handle customer checkout and online payment flows. The implementation centers on Klarna Payments as the front end payment method and merchant-facing payment service, integrated directly into Fitmart's web storefront to present consumer payment options during checkout.
Configuration emphasized e-commerce checkout integration, merchant portal configuration for payment method management, and standard payment processing functions such as authorization, capture, settlement orchestration, and consumer-facing payment options. Klarna Payments was used to surface multiple consumer payment choices and to route transaction processing through Klarna's payment service, aligning with common Payment Processing functional workflows.
Operational scope covered Fitmart's online commerce function and related finance and customer service activities, with transactional visibility routed to merchant reporting for reconciliation. Governance and operational ownership rested with the small retail operations team, leveraging Klarna Payments configuration and reporting capabilities to manage payment settings and dispute handling in support of ongoing online sales operations.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Fitmart HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Fitmart implemented Personio ATS, deploying an Applicant Tracking System to centralize recruiting for its 30-employee retail operation in Germany. The Personio ATS instance is surfaced on Fitmart's public career site, capturing job applications and routing candidate intake directly from the website into the hiring workflow.
Configuration emphasized core ATS capabilities including job requisition posting, application form capture, candidate tracking, interview scheduling, and automated status transitions to maintain a single candidate record. Personio ATS was configured to provide role-based access for HR and hiring managers, formalize hiring stages and ownership, and standardize recruitment workflows across departments.
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Fitmart eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Fitmart implemented Shopify to power its online storefront. Fitmart uses Shopify on its website to deliver core eCommerce functionality, with Shopify providing the hosted storefront, product catalog, shopping cart and checkout, order management, and inventory controls for its Germany-based retail operations.
Configuration and operational scope center on storefront theming and product catalog management, plus inventory and order workflows managed through the Shopify admin by Fitmart’s retail operations team. Governance emphasizes centralized store administration for product publishing, pricing, and fulfillment workflows, with the implementation focused on customer-facing online retail functions rather than separate enterprise systems.
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Fitmart CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Fitmart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Fitmart
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fitmart Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||