Forum Sports
Lugar Barrio, Etxerre Kalea,
Biscay, 48970,
Spain
Biscay, 48970,
Spain
34 944 26 48 30
Retail
Forum Sports Technographics
Forum Sports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forum Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 848 Forum Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forum Sports has purchased the following applications: SAP R/3 for ERP Financial in 2015, SAP HCM (HR) for Core HR in 2015, SAP Retail for Retail Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forum Sports is running and its propensity to invest more and deepen its relationship with SAP , Qlik , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forum Sports revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forum Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forum Sports Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP R/3 | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Forum Sports implemented SAP R/3 as its ERP Financial application. The SAP R/3 deployment was positioned as the central finance and commercial backbone for the retailer, coordinated alongside parallel commerce and marketing projects to align finance, retail and customer engagement workflows.
The implementation included SAP FICO scope delivered in conjunction with Accenture, and SAP HR workstreams coordinated with IBM, with SAP Retail also implemented alongside Accenture. Configuration and module work focused on financial accounting and controlling processes within SAP R/3, retail merchandising and master data patterns, and alignment with point of sale operational flows.
Integrations were a core element of the program, with responsibility for connecting SAP R/3 to existing PowerShop point of sale infrastructure, EDI messaging for logistics circuits and supply chain, and the Hybris Commerce and Hybris Marketing systems used for customer journey orchestration. These integrations supported business functions across Marketing, Logistics and Commercial Management and required orchestration of EDI, point of sale connectivity and commerce-marketing interactions.
Project governance covered project management for Hybris Marketing customer journey and Hybris Commerce, and direct interaction with business stakeholders to design improvements in logistics circuits, product presentation, customer communication and commercial management. The program included maintenance and support processes for SAP R3 and PowerShop, joint analysis and implementation work with the business and named partners Accenture and IBM, and specific analysis of the PWS point of sale application.
The team also performed maintenance and needs analysis of SAP BW, which was later replaced by Oracle Discoverer, and led analysis and development of a new data warehouse using Oracle Discoverer along with business and development teams. Analysis and implementation of business productivity tools and ongoing support for Hybris Marketing and Hybris Commerce completed the operational scope of the initiative.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Forum Sports implemented SAP HCM (HR) as its Core HR application. The initiative was executed as a company-wide HR program to centralize personnel processes and to enable tighter integration with retail and logistics operations.
SAP HCM (HR) configuration work targeted standard Core HR capabilities, including personnel administration, organizational management, time management, payroll interfacing, and employee master data management, aligning with typical Core HR functional workflows. The deployment emphasized configuration, data model alignment and HR master data governance rather than bespoke module development, and established workstreams for data cleansing and role-based access controls.
The implementation was coordinated with multiple concurrent projects and explicit system integrations, including SAP R3, PowerShop, the PWS point of sale application, EDI messaging for suppliers and logistics, and the companys reporting stack which moved from SAP BW to an Oracle Discoverer datawarehouse. Forum Sports also synchronized SAP HCM integration requirements with Hybris Marketing and Hybris Commerce initiatives, and carried out analysis and technical implementation jointly with IBM for SAP HR while Accenture led parallel SAP FICO and SAP Retail efforts.
Project governance used cross-functional business and IT working groups and formal project management for Hybris Marketing and Hybris Commerce, with the IT function responsible for ongoing maintenance, support triage and integration orchestration. Operational ownership spanned HR, logistics, commercial management and store operations, ensuring that HR processes and interfaces were aligned with retail workflows and point of sale systems.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Forum Sports implemented SAP Retail as a core component of its Retail Management program. The SAP Retail implementation was coordinated alongside SAP Hybris Commerce and SAP Hybris Marketing initiatives to address identified needs in Marketing and Logistics and to support commercial management and customer engagement workflows.
The SAP Retail deployment covered standard retail functional areas including assortment and merchandising configuration, pricing and promotional management, point of sale orchestration, and logistics circuit design. Workstreams explicitly included product presentation and customer communication capabilities, and the implementation team configured SAP Retail modules to align with in‑store point of sale behavior and omnichannel order flow requirements.
Integrations were a central focus, the project formalized interfaces to existing ERP and store systems including SAP R3 and the PowerShop environment, and managed EDI message flows for trading partners and logistics carriers. Forum Sports led analysis and integration of the point of sale application PWS and maintained SAP BW until replacement with Oracle Discoverer, while a new data warehouse using Oracle Discoverer was developed in collaboration with business stakeholders. Accenture was engaged with the business on SAP FICO and on SAP Retail implementation tasks, and IBM participated in analysis and implementation work for SAP HR integrations.
Governance and operationalization emphasized project management for Hybris Marketing customer journey work and Hybris Commerce, ongoing maintenance and customer support for existing applications, and centralized ownership for integration across logistics, EDI, and point of sale. Business process analysis and incremental improvements were executed jointly with Marketing, Logistics, Finance, and HR stakeholders, with responsibilities for long term maintenance and productivity tool rollouts assigned to the internal application and integration teams.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Forum Sports
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Forum Sports Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Forum Sports IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Forum Sports digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Forum Sports Technographics
Forum Sports is a Retail organization based in Spain,
with around 848 employees and annual revenues of $150.0 million.
Forum Sports operates a diverse technology stack with applications such as
SAP R/3, SAP HCM (HR) and SAP Retail,
covering areas like ERP Financial, Core HR and Retail Management.
Forum Sports has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Forum Sports recently adopted applications including
Skeepers Avis Verifies in 2021, Insider Connect in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forum Sports’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forum Sports’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forum Sports technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.