George E. Booth Co.
8202 W. 10th Street,
Indianapolis, 46214, IN ,
United States
Indianapolis, 46214, IN ,
United States
1 317-247-0100
Distribution
George E. Booth Co. Technographics
George E. Booth Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by George E. Booth Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 George E. Booth Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that George E. Booth Co. has purchased the following applications: Epicor Prophet 21 for Distribution ERP in 2018, Microsoft 365 for Collaboration in 2015, Aldrich WebAlliance Ecommerce for Product Information Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems George E. Booth Co. is running and its propensity to invest more and deepen its relationship with Epicor , Microsoft , Aldrich Web Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing George E. Booth Co. revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for George E. Booth Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
George E. Booth Co. Tech Stack and Enterprise Applications
George E. Booth Co. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Prophet 21 | Distribution ERP | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, George E. Booth Co. implemented Epicor Prophet 21 as its Distribution ERP to centralize order and quotation workflows. The Epicor Prophet 21 deployment was positioned to support sales and customer care functions at the distributor, aligning order entry, quoting, and pricing processes across front office teams.
Configuration emphasized order management, quotation generation, pricing controls, and customer account processing, reflecting typical Distribution ERP capabilities. Users leveraged Epicor Prophet 21 for day to day order processing and quotation management, with configuration to support pricing decision authority held by technical sales specialists.
Operational integration tied Epicor Prophet 21 to the company sales workflow through Salesforce for quoting and order processing, and to Microsoft Outlook and Front App for customer communications, consistent with user activity that included entering orders into both the ERP and Salesforce. The implementation supported coordinated activity between inside sales, outside sales coordination, and technical sales specialists operating in Greater Indianapolis.
Governance and process changes concentrated on sales and pricing workflows, enabling technical sales specialists to coordinate regularly with outside sales to develop accounts and to troubleshoot customer issues. The implementation structured order capture, quotation follow up, and customer care processes across the sales and service functions using Epicor Prophet 21 as the central Distribution ERP.
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George E. Booth Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, George E. Booth Co. implemented Microsoft 365 as its Collaboration platform. George E. Booth Co. is a United States distribution firm with about 120 employees and deployed Microsoft 365 to centralize email, document sharing, and team communication across administrative and operational functions.
The Microsoft 365 deployment leverages core modules typical of the suite, including Exchange Online for cloud email and calendaring, SharePoint Online for document libraries and intranet content, Microsoft Teams for chat and meetings, and OneDrive for per user file synchronization. Configuration work centered on tenant based provisioning, mailbox and document library setup, and policy configuration to support department level collaboration workflows.
Administration is managed through a centralized Microsoft 365 tenant and Azure Active Directory for identity and single sign on, with tenant level administrative controls applied for user provisioning and access management. Microsoft 365 content is used on the company website, indicating surfacing of hosted SharePoint or embedded Office content to support public facing documentation and collaborative content access.
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George E. Booth Co. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aldrich Web Solutions | Legacy | Aldrich WebAlliance Ecommerce | Product Information Management | eCommerce | n/a | 2018 | 2018 |
In 2018, George E. Booth Co. implemented Aldrich WebAlliance Ecommerce to address Product Information Management needs for its distribution operations. The implementation established a central product content repository and positioned Aldrich WebAlliance Ecommerce as the authoritative source for catalog and asset information across the company website.
The Aldrich WebAlliance Ecommerce deployment focused on core Product Information Management capabilities, including product catalog consolidation, SKU level attribute management, taxonomy and category configuration, digital asset management, and content enrichment workflows. Aldrich WebAlliance Ecommerce was configured to support structured product records and editorial workflows, enabling merchandising teams to prepare channel-ready product content.
Operationally the implementation targeted e-commerce and merchandising functions, aligning product data processes with the George E. Booth Co. website and online ordering storefront. The rollout emphasized catalog governance and editorial controls to improve consistency of product descriptions and imagery, and it involved collaboration between merchandising, sales, and e-commerce operations.
Customer feedback from George E. Booth Co. described the setup as smooth, noting Aldrich Web Solutions team members were helpful, responsive, and flexible during onboarding. Governance changes centered on centralized product data stewardship and defined content workflows, with vendor support playing a visible role in the initial configuration and go live activities.
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George E. Booth Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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George E. Booth Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at George E. Booth Co.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Controller | Director | Finance | |
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VP, Operations, George E. Booth Company, Inc | VP | Operations | |
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VP, Service and Solutions | VP | Operations | |
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CEO | CXO | Operations | |
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Apps Being Evaluated by George E. Booth Co. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from George E. Booth Co. IT executives and key decision makers. This section highlights George E. Booth Co.'s latest recorded technology evaluations, including Amazon EC2 for Application Hosting and Computing Services on 2026-04-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the George E. Booth Co. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-22 | George E. Booth Co. | Evaluated | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | IaaS |
FAQ - APPS RUN THE WORLD George E. Booth Co. Technographics
George E. Booth Co. is a Distribution organization based in United States,
with around 120 employees and annual revenues of $20.0 million.
George E. Booth Co. operates a diverse technology stack with applications such as
Epicor Prophet 21, Microsoft 365 and Aldrich WebAlliance Ecommerce,
covering areas like Distribution ERP, Collaboration and Product Information Management.
George E. Booth Co. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Epicor, Microsoft and Aldrich Web Solutions.
George E. Booth Co. recently adopted applications including
HubSpot Ads in 2022, Hubspot Marketing Automation in 2022 and Intuit Mailchimp in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of George E. Booth Co.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates George E. Booth Co.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete George E. Booth Co. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.