GHD Germany
Leuschnerstrasse 43,
Stuttgart, 70176,
Germany
Stuttgart, 70176,
Germany
49 711 620 319-60
Consumer Packaged Goods
GHD Germany Technographics
GHD Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GHD Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 GHD Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GHD Germany has purchased the following applications: SAP Business One for ERP Financial in 2014, In-House ATS for Applicant Tracking System in 2017, Tawk.to for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GHD Germany is running and its propensity to invest more and deepen its relationship with SAP , In-House Applications , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GHD Germany revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GHD Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GHD Germany Tech Stack and Enterprise Applications
GHD Germany ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2014 | 2015 |
In 2014, GHD Germany implemented SAP Business One as its ERP Financial application to centralize order recording and customer care transactional workflows. The deployment focused on transactional capture for inbound orders and returns, aligning the application with core finance and customer service operations within the German organization.
SAP Business One was configured to support order entry and product return processing, reflecting explicit operational use by Customer Care staff who recorded orders and managed returns. The implementation encompassed typical ERP Financial capabilities such as sales order management, accounts receivable posting, and invoice generation, with configuration centered on customer-facing transaction capture and financial posting flows.
Operational coverage emphasized Customer Care and finance teams in Germany, with Customer Care handling product returns and customer inquiries directly in SAP Business One. The solution established order-to-cash orchestration and service-to-resolution workflows by embedding return recording and order processing into the ERP Financial ledger and document structures.
Governance included standardized transaction procedures and role-based access controls to separate customer service order entry from financial posting responsibilities. Process changes focused on unifying order recording and return handling in SAP Business One to create an auditable source of record for customer transactions and financial reconciliation.
|
GHD Germany HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, GHD Germany deployed an In-House ATS as its Applicant Tracking System and embedded the In-House ATS into its public careers pages. The implementation supports the companys Germany operations in the Consumer Packaged Goods sector and serves a workforce of approximately 500 employees.
The In-House ATS consolidation delivered standard applicant tracking capabilities including job posting from the careers site, application capture into a centralized candidate database, configurable hiring workflows, and status tracking. Configuration prioritized career site integration to route candidate submissions directly into the In-House ATS and to maintain a single candidate record for review.
Operational ownership is with HR and talent acquisition teams, with hiring managers using the Applicant Tracking System for screening, interview coordination, and approval routing. The solution is deployed as an in-house application integrated directly on the corporate careers pages to capture external applicants and to provide a single source of applicant data for GHD Germany.
Governance centered on role based access controls and standardized review and approval workflows to enforce consistent hiring processes across the Germany organization. The In-House ATS functions as the primary applicant intake mechanism on the website and as the system of record for candidate information at GHD Germany.
|
|
|
|
|
Core HR | HCM |
|
2019 | 2020 |
|
GHD Germany AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2024 | 2024 |
|
GHD Germany Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2015 | 2015 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2024 | 2024 |
|
|
|
|
|
Collaboration | Collaboration |
|
2025 | 2025 |
|
GHD Germany Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Asset Management | Content Management |
|
2020 | 2020 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2025 | 2025 |
|
GHD Germany eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2011 | 2011 |
|
|
|
|
|
eCommerce | eCommerce |
|
2023 | 2023 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2015 | 2015 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2017 | 2017 |
|
GHD Germany CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2024 | 2024 |
|
|
|
|
|
Customer Engagement | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
|
|
|
|
Tag Management | CRM |
|
2023 | 2023 |
|
GHD Germany ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2011 | 2011 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
GHD Germany PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2021 | 2021 |
|
GHD Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2024 | 2024 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2011 | 2011 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2026 | 2026 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2026 | 2026 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2021 | 2021 |
|
|
|
|
|
SD-WAN | IaaS |
|
2016 | 2017 |
|
GHD Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2025 | 2025 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2011 | 2011 |
|
IT Decision Makers and Key Stakeholders at GHD Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director of IT | Director | IT | |
|
|
|
Global Digital Director (Ecommerce) | Director | IT | |
|
|
|
Global Ecommerce Director | Director | Finance | |
|
Apps Being Evaluated by GHD Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GHD Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GHD Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD GHD Germany Technographics
GHD Germany is a Consumer Packaged Goods organization based in Germany,
with around 500 employees and annual revenues of $50.0 million.
GHD Germany operates a diverse technology stack with applications such as
SAP Business One, In-House ATS and Tawk.to,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
GHD Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, In-House Applications and Tawk.to.
GHD Germany recently adopted applications including
Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2021, Awin Affiliate Marketing in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GHD Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GHD Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GHD Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.