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Global Auto Holdings Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2025 2025
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2007 2007
Domain Name System (DNS) IaaS 2024 2024
Domain Name System (DNS) IaaS 2024 2024
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akamai Legacy Akamai mPulse Application Performance Management ITSM n/a 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pinewood Technologies Legacy Pinewood Technologies CRM Automotive Dealership CRM CRM n/a 2025 2026
In 2025 Global Auto Holdings signed a five-year contract with Pinewood Technologies to deploy the Pinewood Automotive Intelligence platform across its owned dealerships in the UK, North America and Scandinavia. The engagement explicitly targets CRM, sales and aftersales modernization and includes deployment of the Pinewood Technologies CRM module, aligned with the Automotive Dealership CRM category and inferred from the platform scope. The implementation centers on CRM-driven sales and aftersales processes, with configuration workstreams for customer master data, lead management and lead-to-sale workflows, service scheduling and workshop job tracking, parts and warranty records, and reporting and analytics. Automation of routine dealer workflows such as lead routing, service reminders and customer communications is a planned functional focus consistent with Automotive Dealership CRM capabilities. Deployment is scoped to owned dealer sites across three regions, with a phased regional rollout approach and UK rollouts expected to commence in 2026, revenues from the contract in the UK also expected to commence in 2026. The program is structured as a vendor-signed five-year engagement covering regional configuration and site-level provisioning, allowing for staged activation by market. Governance will emphasize centralized data and process standards to unify sales and aftermarket operations, and a multi-year rollout governance model driven by contract milestones and regional cutover schedules. Change management activities will need to address dealer operations, training and standardized workflow adoption across sales and service teams.
CRM CRM 2023 2023
Customer Experience CRM 2024 2024
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2024 2024
Collaboration Collaboration 2024 2024
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2023 2023
Web Content Management Content Management 2025 2025
IT Decision Makers and Key Stakeholders at Global Auto Holdings
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Global Auto Holdings Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Global Auto Holdings Technographics

Global Auto Holdings is a Automotive organization based in United Kingdom, with around 7500 employees and annual revenues of $8.00 billion.

Global Auto Holdings operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Akamai mPulse and Pinewood Technologies CRM, covering areas like Application Hosting and Computing Services, Application Performance Management and Automotive Dealership CRM.

Global Auto Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Akamai and Pinewood Technologies.

Global Auto Holdings recently adopted applications including Microsoft Azure Cloud Services in 2025, Pinewood Technologies CRM in 2025 and CIVIC Ffora in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Global Auto Holdings’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Global Auto Holdings’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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