London, W1J 5BE,
United Kingdom
Global Auto Holdings Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Auto Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7500 Global Auto Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Auto Holdings has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2025, Akamai mPulse for Application Performance Management in 2024, Pinewood Technologies CRM for Automotive Dealership CRM in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Auto Holdings is running and its propensity to invest more and deepen its relationship with Microsoft , Akamai , Pinewood Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Auto Holdings revenues, which have grown to $8.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Auto Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2025 | 2025 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2007 | 2007 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pinewood Technologies | Legacy | Pinewood Technologies CRM | Automotive Dealership CRM | CRM | n/a | 2025 | 2026 |
In 2025 Global Auto Holdings signed a five-year contract with Pinewood Technologies to deploy the Pinewood Automotive Intelligence platform across its owned dealerships in the UK, North America and Scandinavia. The engagement explicitly targets CRM, sales and aftersales modernization and includes deployment of the Pinewood Technologies CRM module, aligned with the Automotive Dealership CRM category and inferred from the platform scope.
The implementation centers on CRM-driven sales and aftersales processes, with configuration workstreams for customer master data, lead management and lead-to-sale workflows, service scheduling and workshop job tracking, parts and warranty records, and reporting and analytics. Automation of routine dealer workflows such as lead routing, service reminders and customer communications is a planned functional focus consistent with Automotive Dealership CRM capabilities.
Deployment is scoped to owned dealer sites across three regions, with a phased regional rollout approach and UK rollouts expected to commence in 2026, revenues from the contract in the UK also expected to commence in 2026. The program is structured as a vendor-signed five-year engagement covering regional configuration and site-level provisioning, allowing for staged activation by market.
Governance will emphasize centralized data and process standards to unify sales and aftermarket operations, and a multi-year rollout governance model driven by contract milestones and regional cutover schedules. Change management activities will need to address dealer operations, training and standardized workflow adoption across sales and service teams.
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CRM | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2025 | 2025 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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