List of Pinewood Technologies CRM Customers
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Since 2010, our global team of researchers has been studying Pinewood Technologies CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pinewood Technologies CRM for Automotive Dealership CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pinewood Technologies CRM for Automotive Dealership CRM include: Lithia & Driveway, a United States based Automotive organisation with 30000 employees and revenues of $36.20 billion, Global Auto Holdings, a United Kingdom based Automotive organisation with 7500 employees and revenues of $8.00 billion, Marshall Motor Group, a United Kingdom based Automotive organisation with 1980 employees and revenues of $2.77 billion and many others.
Contact us if you need a completed and verified list of companies using Pinewood Technologies CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pinewood Technologies CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Global Auto Holdings | Automotive | 7500 | $8.0B | United Kingdom | Pinewood Technologies | Pinewood Technologies CRM | Automotive Dealership CRM | 2025 | n/a |
In 2025 Global Auto Holdings signed a five-year contract with Pinewood Technologies to deploy the Pinewood Automotive Intelligence platform across its owned dealerships in the UK, North America and Scandinavia. The engagement explicitly targets CRM, sales and aftersales modernization and includes deployment of the Pinewood Technologies CRM module, aligned with the Automotive Dealership CRM category and inferred from the platform scope.
The implementation centers on CRM-driven sales and aftersales processes, with configuration workstreams for customer master data, lead management and lead-to-sale workflows, service scheduling and workshop job tracking, parts and warranty records, and reporting and analytics. Automation of routine dealer workflows such as lead routing, service reminders and customer communications is a planned functional focus consistent with Automotive Dealership CRM capabilities.
Deployment is scoped to owned dealer sites across three regions, with a phased regional rollout approach and UK rollouts expected to commence in 2026, revenues from the contract in the UK also expected to commence in 2026. The program is structured as a vendor-signed five-year engagement covering regional configuration and site-level provisioning, allowing for staged activation by market.
Governance will emphasize centralized data and process standards to unify sales and aftermarket operations, and a multi-year rollout governance model driven by contract milestones and regional cutover schedules. Change management activities will need to address dealer operations, training and standardized workflow adoption across sales and service teams.
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Lithia & Driveway | Automotive | 30000 | $36.2B | United States | Pinewood Technologies | Pinewood Technologies CRM | Automotive Dealership CRM | 2025 | n/a |
In 2025, Lithia & Driveway initiated deployment of Pinewood Technologies CRM under a five-year agreement announced on 19 June 2025 to roll out the Pinewood Automotive Intelligence platform across its US and Canadian dealership network. The program is explicitly focused on CRM-centered customer engagement modernization and is set to run from pilot activity in H2 2025 through a wider rollout starting in 2026 and completion by 2028.
The deployment centers on Pinewood Technologies CRM, an Automotive Dealership CRM, and implements CRM, sales and aftersales functionality within the platform. Typical Automotive Dealership CRM capabilities being activated include customer master records, lead to sale pipeline workflows, fixed operations and service scheduling support, and customer engagement orchestration across sales and service channels.
Rollout follows a phased architecture with pilot deployments in H2 2025 to validate dealer workflows and configuration, a national expansion phase commencing in 2026, and a network completion target of 2028. The approach emphasizes a centralized Pinewood Automotive Intelligence platform instance with dealer-level configuration to maintain consistent data models and standardized sales and service processes across Lithia’s US and Canadian dealerships.
Program governance is organized around phased pilot governance and standardized rollout playbooks to align sales, aftersales, and customer engagement processes across sites. The agreement projects roughly $40 to $60M ARR for Pinewood as an explicit commercial outcome of the five-year deployment.
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Marshall Motor Group | Automotive | 1980 | $2.8B | United Kingdom | Pinewood Technologies | Pinewood Technologies CRM | Automotive Dealership CRM | 2024 | n/a |
In 2024 Marshall Motor Group contracted Pinewood Technologies to implement Pinewood Technologies CRM, deploying Pinewood's Automotive Intelligence platform across Marshall Motor Group's UK dealerships under a five-year agreement. The engagement specifically targets Automotive Dealership CRM capabilities to support customer engagement, sales and aftersales processes across the estate.
The implementation scope concentrates on dealership CRM and customer engagement, with CRM module usage inferred from Pinewood's announcement. Typical Automotive Dealership CRM functional capabilities to be configured include contact and lead management, sales pipeline orchestration, aftersales scheduling and service history management, and customer communications and engagement workflows, aligned to dealership sales and service operations. Configurations are expected to standardize vehicle, customer and service data models and enforce role based access for dealership staff to support operational consistency.
Rollouts are planned to start in 2026 and will be executed across Marshall Motor Group locations in the United Kingdom, organized as a phased deployment under the five-year contract. Governance is expected to centralize platform configuration decisions while enabling dealership level operational adoption and workflow alignment for sales and aftersales functions.
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