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● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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Gray Media
Location
4370 Peachtree Rd NE # 400,
Atlanta, 30319, GA,
United States
Website
https://www.graymedia.com/
Phone
1 404-504-9828
Artw industry
Media
Employee
Revenue

Gray Media Technographics

Gray Media Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Gray Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9118 Gray Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Gray Media has purchased the following applications: UKG Pro HCM (ex UltiPro HCM) for Core HR in 2020, GumGum for Artificial Intelligence Marketing in 2025, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Gray Media is running and its propensity to invest more and deepen its relationship with UKG , KnowBe4 , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Gray Media revenues, which have grown to $3.64 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gray Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Gray Media Tech Stack and Enterprise Applications

Gray Media HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
UKG Legacy UKG Pro HCM (ex UltiPro HCM) Core HR HCM n/a 2020 2020
Learning and Development HCM 2024 2024
Payroll HCM 2018 2018
Recruiting, Applicant Tracking System HCM 2021 2011
Time and Attendance HCM 2018 2018
Gray Media AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2025 2025
Gray Media Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2025 2025
Collaboration Collaboration 2025 2025
Gray Media Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2013 2013
Web Content Management Content Management 2025 2025
Gray Media CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Advertising Platform CRM 2025 2025
Digital Advertising Platform CRM 2025 2025
Digital Advertising Platform CRM 2025 2025
Lead Generation CRM 2014 2014
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2019 2019
Tag Management CRM 2025 2025
Gray Media ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2024 2024
Gray Media Investment Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM and Investor Relationship Management Investment Management 2025 2025
Gray Media TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2025 2025
Governance, Risk and Compliance TRM 2025 2025
Gray Media PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2022 2022
Transactional Email PaaS 2025 2025
Gray Media IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2022 2022
Domain Name System (DNS) IaaS 2024 2024
Network Management and Monitoring IaaS 2023 2023
Gray Media CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2025 2025
Secure Email Gateways (SEGs) CyberSecurity 2013 2013
Secure Email Gateways (SEGs) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2025 2025
Secure Sockets Layer (SSL) CyberSecurity 2023 2023

IT Decision Makers and Key Stakeholders at Gray Media

First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts

Apps Being Evaluated by Gray Media Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gray Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gray Media digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Gray Media Technographics
Gray Media is a Media organization based in United States, with around 9118 employees and annual revenues of $3.64 billion.
Gray Media operates a diverse technology stack with applications such as UKG Pro HCM (ex UltiPro HCM), GumGum and Microsoft 365, covering areas like Core HR, Artificial Intelligence Marketing and Collaboration.
Gray Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as UKG, GumGum and Microsoft.
Gray Media recently adopted applications including GumGum in 2025, Slack Connect in 2025 and Google Workspace (Formerly Google G-Suite) in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gray Media’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Gray Media’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gray Media technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.