Appleton, 54914, WI,
United States
Great Northern Corporation Technographics
Great Northern Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Northern Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Great Northern Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Northern Corporation has purchased the following applications: Overhaul Platform for Real-Time Transportation Visibility in 2019, Zoominfo Platform for Account Based Marketing in 2021, Liquid Web Cloud Servers for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Northern Corporation is running and its propensity to invest more and deepen its relationship with Overhaul Group , Zoominfo , Invoca or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Northern Corporation revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Northern Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Great Northern Corporation Tech Stack and Enterprise Applications
Great Northern Corporation SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Overhaul Group | Legacy | Overhaul Platform | Real-Time Transportation Visibility | SCM | n/a | 2019 | 2019 |
In 2019 Great Northern Corporation deployed the Overhaul Platform to establish a Real-Time Transportation Visibility layer for shipping and order tracking. The deployment positioned Overhaul Platform as the central source for transportation events and visibility used across logistics, operations, and accounting workflows.
Implementation work focused on operationalizing visibility data and reporting. Analysts authored custom SQL queries to retrieve accounting, order, and shipping data and integrated those queries into MS Power Bi, Power Automate, and Excel to enable both ad hoc analysis and scheduled reporting. Automated reporting systems were built with SQL and Power Automate to eliminate repetitive manual queries and to provide timely operational dashboards tied to Overhaul Platform event data.
The technical architecture combined the transportation visibility stream with internal SQL based data pipelines and Excel driven operational workbooks. Overhaul Platform data was operationalized into Power Bi reports and Excel workbooks that support production scheduling, labor cost tracking, and shipping management. The company also reinvented its Kanbantool webapp implementation to improve real-time production planning and information dispersal, and developed a mid sized Access database to remove repetitive data gathering for more than a dozen coworkers.
Governance and process work emphasized standardization and automation, using MS Forms with Power Automate to standardize workflows for Direct to Store shipping requests and non conforming material handling. The implementation explicitly removed repetitive manual query work through automated reporting and reduced manual data consolidation via the Access database. IT assistant activities supported the rollout by reformatting and deploying Windows workstations and managing IT asset inventory so users could access Overhaul Platform driven dashboards and automated workflows.
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Great Northern Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Great Northern Corporation deployed Zoominfo Platform to support Account Based Marketing initiatives on its corporate website. The Zoominfo Platform is implemented as a cloud-based marketing intelligence layer embedded on the website to enable account discovery, contact enrichment, and targeted audience segmentation. The implementation leverages standard Account Based Marketing capabilities such as firmographic enrichment, intent signal consumption, and outbound prospecting workflows to feed qualified account lists into marketing and sales processes.
Operational scope centers on marketing and demand generation, with the Zoominfo Platform supplying account and contact intelligence for sales development and account teams. Governance focuses on data stewardship, segmentation rules, and campaign orchestration tied to website instrumentation. Great Northern Corporation uses Zoominfo Platform for Account Based Marketing to support coordinated account prioritization and outreach across marketing and sales functions.
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Call Tracking and Recording | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Great Northern Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liquid Web | Legacy | Liquid Web Cloud Servers | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Great Northern Corporation implemented Liquid Web Cloud Servers to host its public website. The Liquid Web Cloud Servers deployment provides core compute and virtual server hosting under the Application Hosting and Computing Services category and is used to serve the corporate site content on https://www.greatnortherncorp.com/. The implementation concentrated on provisioning web-facing compute resources and configuring the web server stack for application hosting and content delivery.
Operational ownership is consolidated with corporate IT, which manages server provisioning, platform configuration, and routine maintenance for the Liquid Web Cloud Servers environment. Configuration emphasis included virtual machine provisioning, web service runtime management, and infrastructure-level security controls consistent with Application Hosting and Computing Services. Integrations are limited to the website hosting context as documented, with the deployment supporting the companys public web presence and associated content delivery workflows.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Great Northern Corporation CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Great Northern Corporation
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| No data found | ||||||
Apps Being Evaluated by Great Northern Corporation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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