Anaheim, 92805, CA,
United States
Greenball Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Greenball and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Greenball employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greenball has purchased the following applications: Oracle Commerce Cloud for eCommerce in 2021, Oracle CX Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greenball is running and its propensity to invest more and deepen its relationship with Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greenball revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greenball intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Cloud | eCommerce | eCommerce | Object Edge | 2021 | 2021 |
In 2021, Greenball implemented Oracle Commerce Cloud to centralize online ordering and customer engagement as part of a company wide eCommerce initiative, engaging Object Edge for technology delivery and change management. The initiative addressed complex manual ordering workflows that impeded customer satisfaction with top accounts including Sam’s Club and Yamaha, and positioned Oracle Commerce Cloud as the customer facing storefront for B2B ordering.
The Oracle Commerce Cloud deployment delivered core eCommerce capabilities including real time inventory visibility across three warehouses, customer registration and account provisioning, customer specific pricing, simple and bulk ordering flows, and direct container order capture. The implementation also incorporated order orchestration and accounts receivable invoicing automation, with Oracle Commerce Cloud configured to surface custom pricing and catalog rules for registered customers.
Architecturally the solution used Oracle Commerce Cloud front end with custom integrations to the Oracle E Business Suite backend system to synchronize inventory, orders, and invoicing. Integration points included real time inventory synchronization from three warehouse locations and automated order update feeds into order management and finance processes, reducing manual reconciliation work for operations teams.
Object Edge led the rollout and provided change management guidance to reshape order entry and customer service workflows company wide, transitioning customer interactions toward self service on the new site. The launch produced an intuitive customer portal that enabled online order placement and reduced calls to customer service while automating inventory, order updates, and accounts receivable invoicing as part of Greenball’s broader eCommerce transformation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CX Cloud | Customer Experience | CRM | Object Edge | 2021 | 2021 |
In 2021, Greenball implemented Oracle CX Cloud to centralize its B2B digital storefront and modernize Customer Experience across sales and service workflows. Greenball is a family-owned tire manufacturer supplying customers including Sam’s Club and Yamaha, and the project targeted a complex, manual ordering process to reduce customer service calls and shorten order lifecycles.
The Oracle CX Cloud deployment focused on an Oracle Cloud Commerce storefront configured for customer registration, customer-specific pricing, simple and bulk order flows, direct container ordering, and real-time inventory visibility across three warehouses. Oracle CX Cloud was configured to support B2B ecommerce workflows, pricing rules, cart and checkout orchestration, and order management capabilities aligned with Customer Experience functional patterns.
Object Edge executed the implementation and delivered a deployment architecture that paired Oracle Cloud Commerce with custom integrations to Oracle E-Business Suite for backend fulfillment and financial processing. Integrations automated inventory and order updates and synchronized order lifecycle events into E-Business Suite for fulfillment and accounts receivable invoicing, enabling the commerce layer to reflect real-time inventory and pricing from the three warehouse locations.
Object Edge also led change management and process restructuring across customer service, sales, and operations to support company-wide adoption. The launch delivered an intuitive website where customers can check real-time inventory, register, view custom pricing, place simple and bulk orders, and submit direct container orders, while backend automation reduced manual processing for inventory, order updates, and invoicing.
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Tag Management | CRM |
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2020 | 2020 |
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