Emeryville, 94608, CA,
United States
GREENBERG BRAND STRATEGY Technographics
GREENBERG BRAND STRATEGY Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GREENBERG BRAND STRATEGY and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57 GREENBERG BRAND STRATEGY employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GREENBERG BRAND STRATEGY has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Atlassian Jira Service Desk for IT Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GREENBERG BRAND STRATEGY is running and its propensity to invest more and deepen its relationship with Oracle , Google , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GREENBERG BRAND STRATEGY revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GREENBERG BRAND STRATEGY intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GREENBERG BRAND STRATEGY Tech Stack and Enterprise Applications
GREENBERG BRAND STRATEGY ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Greenberg Brand Strategy implemented Oracle NetSuite ERP, deploying an ERP Financial application to consolidate core accounting for its professional services operations. The deployment addressed finance and accounting functions across the firm's U.S. operations, sized at 57 employees, to centralize transactional finance and reporting.
Oracle NetSuite ERP was configured with standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing, bank reconciliation, and financial reporting, aligned to the firm's chart of accounts. Configuration emphasized invoice to cash and procure to pay workflows and established period close sequencing, automation of recurring invoices, and integrated billing for time or project based professional services. The implementation used role based access controls and granular audit trails available in Oracle NetSuite ERP to support accounting controls and compliance.
Operational ownership was centered in Finance and Accounting, with project billing and executive reporting also federated to operations and leadership for month end insight. Governance instituted a defined month end close process, approval workflows for payables and receivables, and configuration governance for chart of accounts changes and user provisioning during rollout. The rollout was executed as a centralized, configuration led cutover in 2012, with training and process documentation to embed the new ERP Financial workflows.
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GREENBERG BRAND STRATEGY Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Greenberg Brand Strategy implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The 57-employee professional services firm provisioned the suite to centralize corporate email, document collaboration, calendar scheduling, and team communication, and the vendor-hosted services are surfaced on the company website.
The deployment leverages core Google Workspace (Formerly Google G-Suite) capabilities such as Gmail, Google Drive, Docs, Calendar, and Meet, with administrative control exercised through the Google Admin console for user provisioning and domain management. Operational use focuses on client services, marketing, and delivery workflows, aligning business functions with Collaboration category functionality and enabling centralized account and policy management for the organization.
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GREENBERG BRAND STRATEGY ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2020 | 2020 |
In 2020, Greenberg Brand Strategy implemented Atlassian Jira Service Desk as its IT Service Management solution. The Atlassian Jira Service Desk instance is surfaced on the company website to provide a unified service portal for external clients and internal staff, positioned as the primary intake point for service requests and incident reporting.
Configuration work focused on standard IT Service Management functional modules, including ticketing workflows, request types and a service catalog, SLA definitions, queue and assignment rules, automation for routing and status updates, and a knowledge base to support self-service. Governance was established around centralized administration of request types and workflow schemes, role based access for service agents and requestors, and a phased rollout to IT and client facing service functions to align operational intake with existing support processes.
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GREENBERG BRAND STRATEGY IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at GREENBERG BRAND STRATEGY
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Strategy Officer | CXO | Finance | |
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Apps Being Evaluated by GREENBERG BRAND STRATEGY Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||