Groupe Celsius
157, Avenue Charles-floquet,
Le Blanc-mesnil, 93150,
France
Le Blanc-mesnil, 93150,
France
33 1 45 91 56 0
Manufacturing
Groupe Celsius Technographics
Groupe Celsius Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Celsius and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 Groupe Celsius employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Celsius has purchased the following applications: Microsoft 365 for Collaboration in 2020, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013, Intuit Mailchimp Mandrill for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Celsius is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Skai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Celsius revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Celsius intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupe Celsius Tech Stack and Enterprise Applications
Groupe Celsius Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Groupe Celsius implemented Microsoft 365 as its primary Collaboration platform for the organization in France. The deployment targeted enterprise collaboration and productivity use cases for a 2400 employee manufacturing environment, and the presence of Microsoft 365-assets is observable on the company website.
The Microsoft 365 implementation included core Collaboration capabilities typical of the suite, configured to support email and calendaring, real time communications, team collaboration, and document lifecycle management. Microsoft 365 components such as Exchange Online for messaging, Microsoft Teams for meetings and chat, SharePoint Online for intranet and document repositories, OneDrive for user file synchronization, and Office productivity applications were applied to standardize end user collaboration and content workflows.
Governance and operational control centered on information architecture and collaboration lifecycle practices, including Teams and SharePoint site organization, document permission models, and content retention policies. Rollout and adoption emphasized business function alignment across corporate, engineering, and operations teams to consolidate collaboration tooling under Microsoft 365 Collaboration capabilities.
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Collaboration | Collaboration |
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2022 | 2022 |
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Groupe Celsius CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Groupe Celsius implemented Xandr Invest (ex AppNexus DSP) on their website as a Digital Advertising Platform to centralize programmatic media buying. Groupe Celsius uses Xandr Invest (ex AppNexus DSP) to support its digital marketing and media buying functions on the company website, reflecting an enterprise deployment for a France based manufacturing organization with approximately 2400 employees.
The implementation leverages core DSP capabilities including real time bidding, programmatic bid management, campaign management, audience segmentation and targeting, creative delivery and consolidated reporting. Xandr Invest (ex AppNexus DSP) was configured to manage frequency controls, budget pacing and automated bid strategies, and to surface campaign performance through the platform reporting modules.
Integration is implemented via site ad tag deployment and standard DSP connectors to web inventory, with the platform acting as the demand side endpoint for the site ad stack. Operational ownership sits with digital marketing and eCommerce teams, who run campaign setup, audience definition and creative trafficking through the Xandr Invest (ex AppNexus DSP) interface, while the platform interfaces with on page tag infrastructure and server side supply connectors.
Governance work focused on establishing campaign approval workflows, bid strategy controls, audience segment governance and creative QA routines within the platform. Privacy and consent controls were configured to align with regional expectations, and tag governance practices were put in place to manage measurement and inventory quality across the corporate website.
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Groupe Celsius PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Groupe Celsius deployed Intuit Mailchimp Mandrill to support transactional email workflows for its corporate website, establishing a dedicated Transactional Email capability for customer-facing communications. The deployment centers on using Intuit Mailchimp Mandrill to deliver transactional messages such as account notifications, password resets and site-triggered confirmations directly from web interactions.
Configuration work focused on standard transactional modules including API and SMTP sending endpoints, template management and personalization tokens, and deliverability controls such as suppression handling and bounce processing. Intuit Mailchimp Mandrill templates were configured to map event payloads to message content, enabling consistent branding and variable substitution across automated sends.
The implementation is explicitly integrated with Groupe Celsius web properties, where site events trigger Mandrill API calls to produce real-time transactional messages. Operational coverage includes customer service and web operations teams that consume delivery events and inbound webhook data to reconcile sends and handle exceptions.
Governance practices emphasize template versioning, sending domain authentication and webhook monitoring to maintain message integrity and visibility into delivery status. Rollout and operating procedures align application configuration with web deployment processes, centralizing transactional messaging under Intuit Mailchimp Mandrill while preserving IT control over templates and event mappings.
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Groupe Celsius IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Groupe Celsius CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Groupe Celsius
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Groupe Celsius Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupe Celsius IT executives and key decision makers. This section highlights Groupe Celsius's latest recorded technology evaluations, including Microsoft Dynamics 365 Cloud ERP for ERP Financial on 2026-04-30, FreshDesk Customer Support for Customer Support on 2025-10-09, and Finastra Misys FusionCapital Opics for Treasury Management on 2024-10-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupe Celsius digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-30 | Groupe Celsius | Evaluated | Microsoft | Microsoft Dynamics 365 Cloud ERP | ERP Financial | ERP |
| 2025-10-09 | Groupe Celsius | Evaluated | Freshworks | FreshDesk Customer Support | Customer Support | CRM |
| 2024-10-28 | Groupe Celsius | Evaluated | Finastra | Finastra Misys FusionCapital Opics | Treasury Management | TRM |
| 2024-09-23 | Groupe Celsius | Evaluated |
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Candidate Relationship Management, Recruiting | HCM |
FAQ - APPS RUN THE WORLD Groupe Celsius Technographics
Groupe Celsius is a Manufacturing organization based in France,
with around 2400 employees and annual revenues of $600.0 million.
Groupe Celsius operates a diverse technology stack with applications such as
Microsoft 365, Xandr Invest (ex AppNexus DSP) and Intuit Mailchimp Mandrill,
covering areas like Collaboration, Digital Advertising Platform and Transactional Email.
Groupe Celsius has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Intuit.
Groupe Celsius recently adopted applications including
Slack Connect in 2022, Salesforce Sales Cloud in 2022 and Intuit Mailchimp Mandrill in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupe Celsius’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupe Celsius’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupe Celsius technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.