AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Guideline Geo Tech Stack and Enterprise Applications

Guideline Geo ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Books ERP Financial ERP n/a 2021 2021
In 2021, Guideline Geo implemented Zoho Books to manage its financial operations. Guideline Geo is a Sweden-based manufacturing company with 74 employees and 18000000 in revenue, and the deployment is surfaced on their website. Zoho Books is an ERP Financial application used for transactional accounting and customer-facing invoicing. The implementation emphasizes core ERP Financial capabilities including accounts receivable, accounts payable, general ledger, bank reconciliation, tax configuration and expense management, with configuration of chart of accounts and recurring invoices aligned to small to mid-size finance operations. Zoho Books is used to generate and deliver invoices through the company website while centralizing bookkeeping and billing workflows for the finance and accounting teams. Governance and process work focused on standardizing invoicing, automated billing cycles and posting rules to the general ledger. Integrations are limited to the website presence noted, with internal workflows oriented around receivables collection and tax reporting.
Guideline Geo Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
In 2018, Guideline Geo implemented Microsoft 365 to deliver Collaboration capabilities for its Swedish manufacturing operations and to surface collaboration features on its website. Guideline Geo implemented Microsoft 365 to centralize employee communication and content publishing while supporting external-facing collaboration through web-delivered resources. The deployment is a cloud-hosted Microsoft 365 tenant leveraging core Collaboration modules such as Exchange Online for email, SharePoint Online for document management and intranet sites, and Microsoft Teams for team messaging and meetings. Operational coverage is company-wide across engineering, operations, and administrative functions in Sweden, with governance framed around tenant-level identity and access controls and site-level document permissions to standardize collaboration workflows and content publishing.
Guideline Geo CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy FreshDesk Customer Support Customer Support CRM n/a 2020 2020
In 2020 Guideline Geo implemented FreshDesk Customer Support to handle inbound customer inquiries through its website. The FreshDesk Customer Support deployment is a cloud SaaS implementation surfaced via a web support widget on the company site, delivering ticketing, case management, and a self service knowledge base consistent with Customer Support platforms. As a 74 employee manufacturing company, Guideline Geo configured the application to centralize issue intake and agent workflows, using role based agent consoles and ticket routing to streamline the support function. Configuration work emphasized web based ticket capture, automated routing and status workflows, and knowledge base publishing to reduce repetitive inquiries, with administrative governance held by a centralized support lead. Operational scope covers customer service and customer success interactions originating from the website, with case lifecycle controls and escalation workflows defined inside FreshDesk Customer Support to support SLA adherence and structured support processes.
Marketing Automation CRM 2018 2018
Guideline Geo PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2022 2022
Guideline Geo IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Guideline Geo

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Guideline Geo Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Guideline Geo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Guideline Geo digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Guideline Geo Technographics
Guideline Geo is a Manufacturing organization based in Sweden, with around 74 employees and annual revenues of $18.0 million.
Guideline Geo operates a diverse technology stack with applications such as Zoho Books, Microsoft 365 and FreshDesk Customer Support, covering areas like ERP Financial, Collaboration and Customer Support.
Guideline Geo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., Microsoft and Freshworks.
Guideline Geo recently adopted applications including Twilio Sendgrid in 2022, Cloudflare CDN in 2022 and Zoho Books in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Guideline Geo’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Guideline Geo’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Guideline Geo technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.