Hallmark Cards UK
Hallmark Cards UK Technographics
Hallmark Cards UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hallmark Cards UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 867 Hallmark Cards UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hallmark Cards UK has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2012, Oracle Cloud HCM for Core HR in 2016, Tableau for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hallmark Cards UK is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hallmark Cards UK revenues, which have grown to $82.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hallmark Cards UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hallmark Cards UK Tech Stack and Enterprise Applications
Hallmark Cards UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Hallmark Cards UK implemented Oracle JD Edwards EnterpriseOne as its ERP Financial application to centralize and standardize core finance operations across the UK retail business. The deployment of Oracle JD Edwards EnterpriseOne was positioned to serve statutory accounting, transaction processing, and financial reporting needs for Hallmark Cards UK, a retail organization with approximately 867 employees.
The implementation focused on standard ERP Financial capabilities, including general ledger configuration, accounts payable, accounts receivable, fixed asset accounting, cash management, and financial reporting. Configuration work included chart of accounts rationalization, period close workflows, and role based access controls to align accounting processes with corporate governance and audit requirements.
Operational integration work centered on connecting Oracle JD Edwards EnterpriseOne with upstream order management and procurement processes and downstream payroll and financial consolidation touchpoints, using typical ERP integration patterns for transactional synchronization and ledger posting. The scope of operational coverage emphasized finance and accounting departments, supporting month end close, supplier payment cycles, and receivables management across Hallmark Cards UK sites.
Governance and ongoing technical support were formalized after the initial rollout, including configuration governance and release management practices to sustain Oracle JD Edwards EnterpriseOne. A JDE Technical Consultant engagement at Hallmark Cards occurred from May 2019 to November 2019 in Bradford, indicating continued platform maintenance and technical evolution of the Oracle JD Edwards EnterpriseOne environment.
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ERP Financial | ERP |
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2020 | 2022 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Hallmark Cards UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2016 | 2017 |
In 2016 Hallmark Cards UK implemented Oracle Cloud HCM as an integrated HR and Payroll system. Oracle Cloud HCM, identified as Core HR, was deployed to provide cloud-native HRIS and payroll processing for Hallmark Cards UK covering its United Kingdom workforce of approximately 867 employees.
Symatrix served as the implementation partner, selected for in-depth knowledge of Oracle and extensive experience implementing HR systems. The implementation work focused on configuring core HR capabilities and payroll processing within Oracle Cloud HCM, establishing employee lifecycle workflows and centralised HR administration. Governance changes emphasised alignment between HR and payroll processes and clarified operational ownership across HR teams in the UK, with Symatrix delivering Oracle-specific implementation and configuration expertise.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Hallmark Cards UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Hallmark Cards UK deployed Tableau as its Analytics and BI platform. The rollout was led by the Head of Data & Analytics and targeted centralization of reporting and visualization across Hallmark UK and Ireland, aligning data workstreams with retail commercial and operations stakeholders.
The Tableau implementation focused on enterprise dashboards, self service visualization, curated published data sources, and analytic data modeling. Data preparation and ETL were executed through Alteryx and SQL based pipelines, with Python used for advanced transformations and scripting to support derived datasets.
Integrations connected Tableau to SQL data sources and Alteryx prepared datasets to enable cross functional reporting across UK and Ireland operations. The full application name Tableau and the Apps Category Analytics and BI were used to formalize the relationship between the platform and the Head of Data & Analytics function.
Governance and rollout emphasized centralized standards for dashboards, scheduled data extracts, owner accountability, and role based access for analysts and business users. Training priorities reflected the environment with emphasis on Tableau, SQL, Alteryx, and Python skills to sustain the analytics capability.
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Hallmark Cards UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Hallmark Cards UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Hallmark Cards UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Hallmark Cards UK
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Data & Analytics | Director | IT | |
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Finance Director | Director | Finance | |
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International IT Director | Director | IT | |
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Business Intelligence & Reporting Manager | Manager | IT | |
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Business Application Manager | Manager | IT | |
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Apps Being Evaluated by Hallmark Cards UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hallmark Cards UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hallmark Cards UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hallmark Cards UK Technographics
Hallmark Cards UK is a Retail organization based in United Kingdom,
with around 867 employees and annual revenues of $82.0 million.
Hallmark Cards UK operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Oracle Cloud HCM and Tableau,
covering areas like ERP Financial, Core HR and Analytics and BI.
Hallmark Cards UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Tableau Software.
Hallmark Cards UK recently adopted applications including
Magnite (ex Rubicon Project) in 2023, Criteo Commerce Media Platform in 2023 and Google Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hallmark Cards UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hallmark Cards UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hallmark Cards UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.