Studio City, 91604, CA,
United States
Hallmark Movies Now Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hallmark Movies Now and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Hallmark Movies Now employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hallmark Movies Now has purchased the following applications: Aptitude eSuite for Subscription and Recurring Billing in 2021, EpiServer CMS for Web Content Management in 2017, Google Conversion Tracking for Marketing Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hallmark Movies Now is running and its propensity to invest more and deepen its relationship with Aptitude Software , Optimizely , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hallmark Movies Now revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hallmark Movies Now intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Aptitude Software | Legacy | Aptitude eSuite | Subscription and Recurring Billing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Hallmark Movies Now implemented Aptitude eSuite for Subscription Management to migrate subscriber identities, billing and payment accounts and streamline OTT operations in the United States. The Aptitude eSuite deployment centralized subscription lifecycle functions for the media streaming business, aligning subscriber identity, billing, and payment account data into a single operational platform.
Implementation focused on subscription management, billing account consolidation and payment account orchestration, with data migration of over 2.3 million records into Aptitude eSuite. Configuration work included customer identity consolidation, billing schedule normalization and payment account mapping to support recurring billing and revenue workflows.
Operational scope covered subscriber operations, billing and OTT operations across the United States, and governance changes emphasized simplified operational processes and centralized account administration. According to the published announcement, the Aptitude eSuite implementation reduced costs, simplified processes and helped drive subscriber growth and retention.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Conversion Tracking | Marketing Analytics | CRM | n/a | 2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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