New York, 10013, NY,
United States
Havas Formula Technographics
Havas Formula Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Havas Formula and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Havas Formula employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Havas Formula has purchased the following applications: Adobe Experience Cloud for Customer Experience in 2020, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Havas Formula is running and its propensity to invest more and deepen its relationship with Adobe Systems , OneTrust , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Havas Formula revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Havas Formula intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Havas Formula Tech Stack and Enterprise Applications
Havas Formula CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Havas Formula deployed Adobe Experience Cloud on its website. The Adobe Experience Cloud implementation is focused on Customer Experience functions for the agency and is instrumented on the public website to centralize digital measurement and experience management for marketing efforts.
The implementation emphasizes digital analytics, content management, experience personalization, and campaign orchestration, aligning with Customer Experience workflows. Configuration work included tagging and analytics instrumentation, content delivery templates, and personalization rules to support client campaigns and iterative experience testing. Adobe Experience Cloud was used to standardize experience rendering and to enable rapid content updates across client facing pages.
Adobe Experience Cloud is integrated into the website delivery pipeline and editorial workflows to streamline content publishing and measurement, covering marketing, digital production, and client services functions. Governance was structured around centralized editorial controls and campaign approval workflows to maintain consistency across client sites. Operational ownership resides with the internal digital team, with phased adoption across client accounts to align platform usage with agency delivery processes.
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Havas Formula TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Havas Formula implemented OneTrust Cookie Consent on its public website. Havas Formula deployed OneTrust Cookie Consent as a Governance, Risk and Compliance tool to centralize website privacy and consent management for its digital properties and marketing operations.
The implementation focused on embedding the OneTrust Cookie Consent script into site templates, configuring a visible consent banner and a cookie preference center to capture and persist visitor consent signals. Configuration emphasized consent capture, preference management, and consent recordkeeping to support privacy workflows, with policy controls surfaced to marketing and privacy stakeholders for centralized updates and enforcement.
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Havas Formula IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019 Havas Formula implemented Microsoft Azure Cloud Services to provide Application Hosting and Computing Services for its public website and associated web workloads. Microsoft Azure Cloud Services is used on the Havas Formula website, establishing a cloud-hosted environment for the company’s external digital presence and application delivery.
The implementation centers on platform-level compute and object storage provisioning, networked hosting for web applications, and platform services for scalable application hosting, consistent with Application Hosting and Computing Services capabilities. Configuration emphasis is on web application hosting, managed compute instances and persistent storage, along with platform monitoring and operational logging to maintain site availability and performance.
Operationally the deployment supports digital, web operations and marketing workflows that rely on cloud-hosted content and application services, with governance focused on centralized cloud account management, role based access controls and environment separation for production and non production workloads. The narrative reflects a cloud-first hosting architecture using Microsoft Azure Cloud Services for Havas Formula’s website and related application hosting needs.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Havas Formula CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Havas Formula
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Havas Formula Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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