Hightown Housing Association
Hightown House, Maylands Avenue Hemel Hempstead Industrial Estate,
Hemel Hempstead, HP2 4XH,
United Kingdom
Hemel Hempstead, HP2 4XH,
United Kingdom
44 14 4229-2300
Construction and Real Estate
Hightown Housing Association Technographics
Hightown Housing Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hightown Housing Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 668 Hightown Housing Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hightown Housing Association has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Hotjar for Customer Experience in 2018, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hightown Housing Association is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hightown Housing Association revenues, which have grown to $105.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hightown Housing Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hightown Housing Association Tech Stack and Enterprise Applications
Hightown Housing Association Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Hightown Housing Association implemented Zoom from Zoom Video Communications as its Audio Video and Web Conferencing solution. The deployment surfaces Zoom on the organization website, indicating a web-embedded conferencing configuration that exposes meeting and webinar entry points to external users and a browser-based client for remote participants.
The implementation centers on core Audio Video and Web Conferencing capabilities, including real-time video meetings, screen sharing, and browser-based join flows, with the Zoom client surfaced directly on site pages. Operationally the use of Zoom on the public website implies a focus on tenant-facing interactions and support for internal remote collaboration across housing management and customer service functions, and it requires scheduling, access control, and privacy governance aligned to public-facing meeting workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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Hightown Housing Association CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Hightown Housing Association implemented Hotjar as a Customer Experience application on its public website. The deployment centered on client side instrumentation, embedding the Hotjar tracking script across web pages to enable behavioral analytics and qualitative feedback capture for resident-facing digital services. Hotjar was used to collect heatmaps, session recordings, conversion funnel data, and on-site feedback polls to support UX analysis and service access optimization for tenancy and contact workflows. Hightown Housing Association uses Hotjar as a Customer Experience tool to link web behavior signals with digital service improvement efforts.
Configuration focused on page level tracking, targeted surveys, and session replay settings consistent with web analytics and feedback management practices. There are no explicit backend integrations reported, the implementation is limited to the public website and the digital services teams responsible for resident engagement and online forms. Governance and access controls were applied at the tool level to manage recordings and feedback data in line with UK privacy expectations, with operational responsibility concentrated in the web or digital services function. Hotjar was retained as the primary Customer Experience instrumentation for ongoing UX diagnostics and iterative website refinements.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Hightown Housing Association TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Hightown Housing Association implemented OneTrust Cookie Consent on its public website. OneTrust Cookie Consent is deployed as a governance layer and is categorized under Governance, Risk and Compliance to manage web visitor consent and privacy preferences for site interactions.
The deployment uses OneTrust Cookie Consent to present a configurable cookie banner and a visitor preference center, and to perform automated cookie scanning and classification. Configuration includes rule based script blocking and controlled tag firing, persistent consent capture, and storage of consent records to support auditability and policy alignment.
Operational ownership is focused on the organisation's privacy and digital communications functions, with the solution applied site wide across hightownha.org.uk. Governance practices described include enforcing consent lifecycles, maintaining consent logs for compliance review, and publishing preference management workflows through the OneTrust Cookie Consent preference center.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Hightown Housing Association PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Hightown Housing Association IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Hightown Housing Association CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Hightown Housing Association
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| No data found | ||||||
Apps Being Evaluated by Hightown Housing Association Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hightown Housing Association IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hightown Housing Association digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Hightown Housing Association Technographics
Hightown Housing Association is a Construction and Real Estate organization based in United Kingdom,
with around 668 employees and annual revenues of $105.8 million.
Hightown Housing Association operates a diverse technology stack with applications such as
Zoom, Hotjar and OneTrust Cookie Consent,
covering areas like Audio Video and Web Conferencing, Customer Experience and Governance, Risk and Compliance.
Hightown Housing Association has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Contentsquare and OneTrust.
Hightown Housing Association recently adopted applications including
Microsoft 365 in 2022, OneTrust Cookie Consent in 2022 and OneTrust CookiePro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hightown Housing Association’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hightown Housing Association’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hightown Housing Association technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.