Shinjuku-ku, 160-8347,
Japan
Hoya Technographics
Hoya Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hoya and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 Hoya employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hoya has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Salesforce Marketing Cloud for Marketing Automation in 2020, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hoya is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hoya revenues, which have grown to $5.11 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hoya intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hoya Tech Stack and Enterprise Applications
Hoya Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Hoya implemented Cisco Webex Meetings on its public website to deliver Audio Video and Web Conferencing functionality. Cisco Webex Meetings is deployed as the vendor platform used to host browser-based conferences, scheduled sessions, and join-by-link meeting workflows embedded in site pages.
The implementation is oriented toward external-facing use cases, supporting customer engagement, remote product briefings, and partner communications through the website. Deployment details indicate web embedding and browser media handling to enable video, audio, screen sharing, and participant moderation features consistent with Audio Video and Web Conferencing, aligning Cisco Webex Meetings with Hoya's digital engagement layer.
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Hoya CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Hoya implemented Salesforce Marketing Cloud as its Marketing Automation platform to drive website-based digital engagement. The deployment places Salesforce Marketing Cloud on Hoya’s public website to capture web behavioral signals, manage audience segmentation, and orchestrate multi-channel campaign delivery for marketing and customer engagement functions.
The implementation centers on marketing operations and corporate digital teams, with configuration focused on web tracking, lead capture, audience segmentation, and campaign orchestration using Marketing Automation capabilities such as email marketing, customer journey management, and web personalization workflows. Governance emphasizes campaign workflow controls and data capture processes aligned to marketing operations on the site, and the configuration is structured to support ongoing content-driven engagement across Hoya’s global markets.
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Hoya PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Hoya implemented Twilio Sendgrid as a Transactional Email solution to handle outbound email from its public website. The implementation centers on delivering site-driven transactional flows such as user notifications and system alerts, with Twilio Sendgrid managing core sending and delivery for those web-triggered messages.
The deployment leverages Twilio Sendgrid capabilities consistent with Transactional Email platforms, including SMTP and Web API sending, reusable email template management, event webhooks for delivery and bounce telemetry, and suppression and deliverability monitoring. Configuration work focused on embedding template-driven payloads and routing rules for reliable programmatic sending via the Sendgrid service.
Integration is scoped to Hoya’s website backend, where outgoing notification logic is routed to Twilio Sendgrid and event webhooks are consumed by Hoya’s operational monitoring and logging processes. The implementation emphasizes API based orchestration between the web application and Twilio Sendgrid, ensuring transactional email traffic is segregated from other communication channels.
Operational governance appears to be centralized within Hoya’s digital or IT operations, with template governance and suppression list controls applied to maintain consistent messaging and deliverability. Twilio Sendgrid is used as the site-level Transactional Email endpoint, and administrative workflows around template updates and webhook handling are part of the ongoing operational model.
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Hoya IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Hoya
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hoya Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||