Cheshire, WA16 6LE,
United Kingdom
ICit Business Intelligence Technographics
ICit Business Intelligence Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ICit Business Intelligence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 ICit Business Intelligence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
ICit Business Intelligence has purchased the following applications: Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ICit Business Intelligence is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ICit Business Intelligence revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ICit Business Intelligence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ICit Business Intelligence Tech Stack and Enterprise Applications
ICit Business Intelligence Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, ICit Business Intelligence implemented Microsoft 365. This implementation is categorized as Collaboration, and website signals indicate Microsoft 365 is in active use by the 35-employee UK professional services firm.
Microsoft 365 is deployed to deliver core Collaboration capabilities, including hosted email through Exchange Online, Microsoft Teams for real-time communication, SharePoint Online for document libraries and intranet content, OneDrive for user file sync, and the Office productivity suite for desktop and web authoring. The narrative repeatedly references Microsoft 365 to align with the Collaboration application category and to surface functional terminology such as document management, unified communications, and shared workspaces.
Deployment architecture aligns with a cloud-hosted Microsoft 365 tenant model, with category-aligned identity and access management provided by Azure Active Directory, centralized administration through the Microsoft 365 admin experience, and cloud document storage and synchronization across the organisation. Operational scope likely covers core business functions in consulting, analytics, and back office operations, enabling internal collaboration and information sharing across the company’s UK operations, while governance is expected to follow small-firm patterns of centralized user provisioning, role assignments, and administrative controls within the Microsoft 365 tenant.
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ICit Business Intelligence CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, ICit Business Intelligence implemented Hotjar as a Customer Experience solution on its website. The deployment instrumented client-facing pages with Hotjar site scripts to capture heatmaps, session recordings, funnels, and on site surveys and feedback widgets. ICit Business Intelligence uses Hotjar, a Customer Experience application, to provide website analytics and user behavior insight that inform marketing and user experience workflows.
Configuration emphasized Hotjar modules for qualitative and quantitative web telemetry, including visual heatmaps, session playback, conversion funnel analysis, and in page feedback collectors. Operational scope centered on the corporate website and client acquisition flows, with governance oriented around access controls for recordings and consent aligned with web privacy obligations. The implementation linked Customer Experience telemetry to marketing and UX decisioning, using Hotjar data as a primary input for website optimization and behavioral analysis.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ICit Business Intelligence IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, ICit Business Intelligence implemented Google Cloud Platform (GCP) to host and operate its public website. The deployment uses Google Cloud Platform (GCP) as the Application Hosting and Computing Services foundation, providing managed compute, object storage, and content delivery capabilities typical of cloud-hosted web infrastructure.
The implementation scope is strictly the company website and associated backend services for a 35 person professional services firm based in the United Kingdom. Configuration emphasized standard hosting elements such as managed compute for dynamic pages, centralized asset storage for media and documents, and content delivery for public site performance, with operations managed by the internal IT function and integrated into existing web deployment and update workflows. Governance centered on access control and operational procedures to support the business functions of client engagement and marketing.
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at ICit Business Intelligence
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Apps Being Evaluated by ICit Business Intelligence Executives
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