Maryland Heights, 63043, MO,
United States
Incentive Concepts Technographics
Incentive Concepts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Incentive Concepts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Incentive Concepts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Incentive Concepts has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2020, Microsoft 365 for Collaboration in 2016, HubSpot Ads for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Incentive Concepts is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Incentive Concepts revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Incentive Concepts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Incentive Concepts Tech Stack and Enterprise Applications
Incentive Concepts ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | Data Intensity | 2020 | 2020 |
In 2020, Incentive Concepts upgraded Oracle E-Business Suite as its ERP Financial application to run in Oracle Cloud Infrastructure, preserving the platform as the company’s central system of record while addressing end of life on-premise infrastructure and an unsupported 11.2 release. For more than a decade Oracle E-Business Suite automated and managed the company’s financials, inventory, order tracking, procurement and other core business functions, and the implementation decision was driven by the need to scale to thousands of customers and hundreds of vendors while meeting evolving vendor security requirements.
The project was executed as an upgrade and cloud migration to Oracle E-Business Suite running in Oracle Cloud Infrastructure, retaining functional continuity while modernizing deployment architecture. Implemented modules included financial management, order management, purchasing and warehousing, with data visualization and reporting layered to restore system-of-record reporting and operational analytics. The cloud deployment was selected to provide stronger security controls, improved performance and a scalable execution environment consistent with ERP Financial operational needs.
Data Intensity served as the systems integrator, delivering Oracle expertise, architecture proposals and executive-level justification to greenlight the program, and managing the technical upgrade and migration activities. The IT organization augmented the effort with database administration, development and contractor resources during the transition, while Data Intensity translated business requirements into a phased migration and configuration plan to limit operational disruption.
As implemented, Oracle E-Business Suite running in Oracle Cloud enabled Incentive Concepts to modernize and scale financial, order and procurement processes, meet vendor security and compliance expectations, and improve overall system performance. The company also cited cost advantages from remaining on the Oracle platform compared to alternative ERP vendors, and the cloud migration was positioned as a necessary step to sustain growth and vendor partnerships.
|
Incentive Concepts Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Incentive Concepts implemented Microsoft 365 to establish a cloud-first Collaboration and productivity platform across the firm. Publicly visible site artifacts indicate Microsoft 365 is in use on their website, reflecting tenant-level provisioning tied to the company domain.
The deployment centered on Microsoft 365 services, with common Collaboration modules such as Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for personal file sync, Microsoft Teams for real time collaboration, and Office desktop and web apps for content creation and editing. Configuration work emphasized tenant and license configuration, mailbox and file storage allocation, and collaboration policy settings consistent with a small professional services firm of about 60 employees.
Operational architecture was implemented as a cloud tenant with centralized identity and access controls provided by Azure Active Directory, group based user provisioning, and role based access control to segment access across business functions. The implementation supported core business functions including client services, sales and marketing, and back office operations, and exposed selected collaboration surfaces through the public website.
Governance and operational controls were structured around tenant administration, license management, and Microsoft 365 compliance capabilities such as retention and eDiscovery to manage information lifecycle and legal hold requirements. Rollout and ongoing operations were sized to the organization, with administrative workflows to manage users, groups, and policy enforcement for Collaboration throughout the company.
|
Incentive Concepts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, Incentive Concepts implemented HubSpot Ads on their website. Incentive Concepts is a 60 employee professional services firm in the United States. The deployment uses HubSpot Ads as a Digital Advertising Platform to centralize campaign management and web-based lead capture for marketing and demand generation.
The implementation involved embedding HubSpot Ads tracking on the public site, configuring ad account connectors and conversion tracking inside the HubSpot Ads interface, and creating campaign-level audience segmentation and creative groupings consistent with platform capabilities. Configuration emphasized ad-driven lead capture, UTM and conversion attribution, and automated contact creation from site form submissions within the HubSpot Ads environment to feed marketing workflows.
Operational ownership was assigned to the marketing team, which manages campaign creation, budget monitoring and performance reporting through HubSpot Ads. Governance focused on campaign naming standards, standardized tagging and reporting dashboards in HubSpot Ads to provide consistent attribution and operational control for ongoing advertising activities.
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Incentive Concepts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Incentive Concepts
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Incentive Concepts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-11-22 | Incentive Concepts | Evaluated | Maritz | Maritz Sales Incentives | Employee Recognition and Rewards Management | HCM |