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Informative Research Technographics
Informative Research Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Informative Research and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Informative Research employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Informative Research has purchased the following applications: MX Account Aggregation for Data Warehouse in 2017, Microsoft 365 for Collaboration in 2021, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Informative Research is running and its propensity to invest more and deepen its relationship with MX Technologies , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Informative Research revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Informative Research intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Informative Research Tech Stack and Enterprise Applications
Informative Research Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MX Technologies | Legacy | MX Account Aggregation | Data Warehouse | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Informative Research implemented MX Account Aggregation in the Data Warehouse category to support borrower verification workflows for mortgage lenders in the United States. The deployment used MX Account Aggregation with direct and OAuth connections to aggregate consumer financial accounts, enabling AccountChek to streamline authorization flows and reduce multi factor friction in the loan application and loan origination process.
The implementation emphasized account aggregation capability and consumer authorization orchestration, instrumenting connection handling and consent flows inside the mortgage lending verification stack. Integrations are limited to direct and OAuth connectivity with financial institutions, and the deployment explicitly ties Informative Research, MX Account Aggregation, Data Warehouse, and loan origination / mortgage lending business functions into a single verification pathway. The MX integration shortened consumer authorization from approximately 2 minutes 45 seconds to under 30 seconds and improved connection success rates to above 99 percent, outcomes reported in the case study, and AccountChek is documented as an MX partner since 2017.
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Informative Research Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Informative Research implemented Microsoft 365. The company lists Microsoft 365 on its corporate website, indicating tenant level adoption of Microsoft 365 as part of its Collaboration platform for internal communication and document handling.
The deployment aligns with standard Microsoft 365 Collaboration capabilities, typically including Exchange Online for email, Microsoft Teams for real time messaging and meetings, SharePoint Online and OneDrive for document management, and Office applications for content authoring. Operational coverage is centered on internal business functions such as corporate communications, research teams, and administrative operations, with governance implemented through centralized user provisioning and access controls within the Microsoft 365 admin model. Informative Research Microsoft 365 Collaboration usage supports document sharing, coauthoring, and communication workflows consistent with a mid market organization.
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Informative Research CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Informative Research implemented Automattic Jetpack CRM on its public website, establishing a web‑embedded CRM presence that sits inside the company site content environment. Automattic Jetpack CRM is deployed as the company CRM and is used to capture and persist contact records directly from site interactions, bringing CRM functions into the same platform that hosts public forms and lead capture flows.
The implementation focuses on core CRM functional modules consistent with the CRM category, including centralized contact and company records, lead capture and form-based intake, simple pipeline or opportunity tracking, email segmentation and campaign sending, and basic contact activity logging. Automattic Jetpack CRM is configured to support list segmentation and workflow-driven contact status changes, aligning day to day sales and marketing processes with the site entry points for prospects.
Operationally the deployment scopes across sales and marketing as primary business functions, with the website team and site administrators governing configuration, user roles and access to the shared contact database. Governance emphasizes single source contact management inside the Automattic Jetpack CRM application, with workflows configured through the application interface to standardize lead handling and contact lifecycle stages across the organization.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Informative Research ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Informative Research IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Informative Research
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Informative Research Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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