AI Buyer Insights:

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● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Michelin, an e2open customer evaluated Oracle Transportation Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Ipiranga Petroleum Products
Location
329 Rua Francisco Eugenio Sao Cristovao,
Rio de Janeiro, 20000-000,
Brazil
Website
https://www.portal.ipiranga/
Phone
55 800 725 7333
Artw industry
Oil, Gas and Chemicals
Employee
Revenue

Ipiranga Petroleum Products Technographics

Ipiranga Petroleum Products Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Ipiranga Petroleum Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Ipiranga Petroleum Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Ipiranga Petroleum Products has purchased the following applications: Linx Core for Point Of Sale in 2016, HCL Digital Experience for Web Content Management in 2018, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Ipiranga Petroleum Products is running and its propensity to invest more and deepen its relationship with Linx , HCL Technologies , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Ipiranga Petroleum Products revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ipiranga Petroleum Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Ipiranga Petroleum Products Tech Stack and Enterprise Applications

Ipiranga Petroleum Products ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Linx Legacy Linx Core Point Of Sale ERP Services and Operations n/a 2016 2016
In 2016, Ipiranga Petroleum Products implemented Linx Core as its Point Of Sale solution. The vendor presentation lists Ipiranga as a customer of Linx Core, linking the application to the company’s downstream retail operations. Linx Core was configured to deliver core Point Of Sale capabilities, including transaction capture and receipt printing, centralized pricing and product catalog management, fuel pump transaction handling, payment acceptance and tokenized payment processing, loyalty transaction processing, and shift and cash management controls. The Linx Core application also supports fiscal receipt formatting and real-time transaction recording typical of fuel retail POS operations. Operational coverage emphasized retail forecourt and convenience store business functions, shaping cashier workflows, point-of-sale inventory adjustments, and financial transaction recording for retail operations. Governance and rollout priorities focused on standardizing checkout procedures and point-of-sale processes while configuring Linx Core to align with local retail and fiscal process requirements.
Ipiranga Petroleum Products Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HCL Technologies Legacy HCL Digital Experience Web Content Management Content Management n/a 2018 2018
In 2018, Ipiranga Petroleum Products deployed HCL Digital Experience as its Web Content Management platform for the public website portal.ipiranga. The HCL Digital Experience implementation centralizes content authoring and publishing for marketing and corporate communications, applying template-driven page composition, digital asset management, and editorial workflow capabilities consistent with Web Content Management functional patterns. The deployment is structured around a CMS content management tier feeding a public-facing portal, supporting role-based authoring, staged review, and scheduled publishing across site sections. Configuration focuses on multisite management, responsive templates, and library-managed assets to support consistent brand presentation, while governance is implemented through editorial roles and approval workflows to standardize publishing and site operations.
Ipiranga Petroleum Products CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2020 2020
In 2020, Ipiranga Petroleum Products implemented Hotjar on its public web portal, instrumenting its primary customer-facing site at https://www.portal.ipiranga/. The deployment is explicitly aligned with the Customer Experience category, with Hotjar serving as the behavioral analytics tool for on-site user observation and feedback capture. The Hotjar implementation uses the vendor JavaScript snippet embedded in the portal, enabling standard Customer Experience capabilities such as session recordings, heatmaps, on-page feedback widgets, and survey collection. Configuration focused on event and page targeting to capture visitor journeys across key flows, and standard Hotjar features were employed to support qualitative analytics and conversion funnel inspection. Operational ownership sits with digital experience and analytics stakeholders within Ipiranga, who use Hotjar data for UX research, customer feedback triage, and website optimization workflows. Governance practices were applied to manage data capture and user consent, including restricting recordings based on privacy rules and configuring survey triggers to align with the portal experience. Hotjar is referenced in the portal implementation as the site-level behavioral analytics and feedback instrumentation for Ipiranga Petroleum Products.
Ipiranga Petroleum Products TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021

IT Decision Makers and Key Stakeholders at Ipiranga Petroleum Products

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Ipiranga Petroleum Products Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ipiranga Petroleum Products IT executives and key decision makers. This section highlights Ipiranga Petroleum Products's latest recorded technology evaluations, including SAP S/4 HANA - Project System (PS) for Project Portfolio Management on 2026-02-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ipiranga Petroleum Products digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
2026-02-03 Ipiranga Petroleum Products Evaluated SAP SAP S/4 HANA - Project System (PS) Project Portfolio Management PPM
FAQ - APPS RUN THE WORLD Ipiranga Petroleum Products Technographics
Ipiranga Petroleum Products is a Oil, Gas and Chemicals organization based in Brazil, with around 6000 employees and annual revenues of $1.50 billion.
Ipiranga Petroleum Products operates a diverse technology stack with applications such as Linx Core, HCL Digital Experience and Hotjar, covering areas like Point Of Sale, Web Content Management and Customer Experience.
Ipiranga Petroleum Products has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Linx, HCL Technologies and Contentsquare.
Ipiranga Petroleum Products recently adopted applications including OneTrust Cookie Consent in 2021, Hotjar in 2020 and HCL Digital Experience in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ipiranga Petroleum Products’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Ipiranga Petroleum Products’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ipiranga Petroleum Products technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.