Gaoyou, 225651,
China
Jiangsu Xiandai Lighting Group Co. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Jiangsu Xiandai Lighting Group Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 123 Jiangsu Xiandai Lighting Group Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Jiangsu Xiandai Lighting Group Co. has purchased the following applications: Singoo Marketing for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Jiangsu Xiandai Lighting Group Co. is running and its propensity to invest more and deepen its relationship with Singoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Jiangsu Xiandai Lighting Group Co. revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Jiangsu Xiandai Lighting Group Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Singoo | Legacy | Singoo Marketing | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Jiangsu Xiandai Lighting Group Co. implemented Singoo Marketing as a Marketing Automation application on its corporate website. The deployment of Singoo Marketing is embedded in the site front end, using web tracking scripts and on-site form capture to instrument visitor interactions and feed a centralized contact repository.
The implementation leverages category-aligned modules within Singoo Marketing, including tracking and analytics, web form lead capture, contact list segmentation, and automated email campaign sequencing. Workflows implemented include form to contact creation, behavioral event tracking tied to product pages, and campaign orchestration for nurture sequences and promotional sends.
Operational coverage is focused on the company website and supports marketing and demand generation activities for the manufacturing business in China, with the marketing team operating campaign design and segmentation. IT retains responsibility for tag deployment and site integration to ensure tracking continuity across product and corporate pages.
Governance is organized around centralized template management and consent handling for site interactions, with marketing owning campaign workflows and IT owning deployment and technical maintenance. The implementation positions Singoo Marketing as the primary Marketing Automation tool for web-driven lead capture and outbound campaign execution for Jiangsu Xiandai Lighting Group Co.
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