Kantar
Vivo Building, 30 Stamford St,
London, SE1 9LQ,
United Kingdom
London, SE1 9LQ,
United Kingdom
44 20 7076-9000
Professional Services
Kantar Technographics
Kantar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kantar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Kantar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kantar has purchased the following applications: FIS GETPAID for AR Automation in 2016, Workday Absence Management for Absence and Leave Management in 2019, Microsoft Power BI for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kantar is running and its propensity to invest more and deepen its relationship with FIS Global , Deltek , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kantar revenues, which have grown to $3.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kantar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kantar Tech Stack and Enterprise Applications
Kantar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP | n/a | 2016 | 2016 |
In 2016, Kantar implemented FIS GETPAID as its AR Automation solution. The deployment concentrated on centralizing accounts receivable operations into Kantar's Shared Service Centers, aligning invoice processing and collections workflows with corporate finance policies.
The implementation included configuration of core AR Automation capabilities such as invoice presentment, collections workflow orchestration, payment capture and cash application logic. As part of the project Kantar coordinated the setup of a data interface between Deltek Maconomy and SunGard's GetPaid Financial System, executing record level mapping and transactional data exchange to ensure invoice and payment records flowed into FIS GETPAID for processing.
Operational ownership rested with finance and accounts receivable teams within the Shared Service Centers, and rollout activities emphasized data reconciliation, master data alignment and process handoffs between Maconomy and the GetPaid environment. Governance focused on workflow rules for collections and cash application, integration validation cycles, and staged cutover sequencing to maintain continuity of receivables processing.
|
|
|
|
|
ERP Financial | ERP |
|
2020 | 2020 |
|
|
|
|
|
ERP Financial | ERP |
|
2020 | 2020 |
|
Kantar HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019, Kantar implemented Workday Absence Management to centralize leave tracking and case management across its global HR organization. The deployment focused on Absence and Leave Management capabilities within the broader Workday footprint, aligning leave policies and workflows with corporate HR, payroll, and talent processes.
The implementation included tenant configuration work for Security and Business Processes and leveraged Workday Absence Management standard modules for time off entitlement, accruals, and absence case handling. Configuration activities included EIB data loads for Absence records alongside Compensation, Job and Position, Organisation, Performance and Recruitment data, and ongoing release management for system, performance and integration modules.
Integrations were managed end to end with a focus on payroll document exchange and a BI Recognition Platform as named integration endpoints, supporting payroll, recognition and HR reporting needs. Integration work covered full lifecycle delivery from design to vendor coordination and sustained support for production interfaces, ensuring Absence and Leave Management data flowed to payroll and business intelligence consumers.
Governance and operationalization included a dedicated Workday support workstream covering HCM, Compensation, Performance Management, Integrations, Recruitment, Talent and Absence, a global super user community to drive knowledge sharing and escalation paths, and structured onboarding processes for new acquisitions. Ongoing activities emphasized tenant maintenance, change control for business processes and security, and ad hoc reporting and handover procedures to internal HR operations teams.
|
|
|
|
|
Benefits Administration | HCM |
|
2021 | 2021 |
|
|
|
|
|
Compensation Management | HCM |
|
2019 | 2019 |
|
|
|
|
|
Core HR | HCM |
|
2018 | 2019 |
|
|
|
|
|
Employee Self Service | HCM |
|
2021 | 2021 |
|
|
|
|
|
Learning and Development | HCM |
|
2019 | 2019 |
|
|
|
|
|
Payroll | HCM |
|
2019 | 2019 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2019 | 2019 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2019 | 2019 |
|
|
|
|
|
Video Interviewing | HCM |
|
2021 | 2021 |
|
Kantar Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Kantar deployed Microsoft Power BI to expand its Analytics and BI capabilities. Kantar is using Microsoft Power BI on their website to surface interactive reports and embedded visualizations that support client-facing dashboards and online insights delivery.
The implementation emphasizes standard Microsoft Power BI functional modules, including interactive dashboards, report authoring, data modeling, scheduled dataset refresh, and role-based access controls, with embedded analytics exposed on public web pages. Operational coverage centers on enterprise analytics and client insights distribution, with centralized report governance, controlled publishing workflows, and access management to enforce data visibility and publishing standards.
|
Kantar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2013 | 2013 |
|
Kantar Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2006 | 2006 |
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
Kantar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2020 | 2020 |
|
|
|
|
|
CRM | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2025 | 2025 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Kantar EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2007 | 2008 |
|
Kantar ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
Kantar TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2020 | 2020 |
|
Kantar PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Kantar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Kantar CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2013 | 2013 |
|
Kantar Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Professional Services | Professional Services |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at Kantar
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kantar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kantar IT executives and key decision makers. This section highlights Kantar's latest recorded technology evaluations, including Deltek Maconomy for ERP Financial on 2025-11-11, Aspel NOI for Payroll on 2025-02-05, and Microsoft 365 Copilot for Generative AI Platforms on 2025-01-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kantar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Kantar Technographics
Kantar is a Professional Services organization based in United Kingdom,
with around 30000 employees and annual revenues of $3.70 billion.
Kantar operates a diverse technology stack with applications such as
FIS GETPAID, Workday Absence Management and Microsoft Power BI,
covering areas like AR Automation, Absence and Leave Management and Analytics and BI.
Kantar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, Workday and Microsoft.
Kantar recently adopted applications including
Cint Exchange in 2025, Microsoft Azure Cloud Services in 2023 and Kyndryl IT Modernization in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kantar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kantar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kantar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.