Richmond, 23235, VA,
United States
Keeping Current Matters Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Keeping Current Matters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 73 Keeping Current Matters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Keeping Current Matters has purchased the following applications: Keap Lead Management for Sales Analytics in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Keeping Current Matters is running and its propensity to invest more and deepen its relationship with Keap (formerly Infusionsoft) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Keeping Current Matters revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Keeping Current Matters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap Lead Management | Sales Analytics | CRM | Wipro | 2014 | 2014 |
In 2014, Keeping Current Matters implemented Keap Lead Management to centralize contact data and orchestrate lead capture and long term nurture workflows. The Keap Lead Management rollout targeted Sales Analytics use cases within the companys CRM and marketing automation stack in the United States.
The implementation configured core Keap Lead Management capabilities to centralize contacts, create landing page lead capture, ingest Facebook Lead Ads leads, and operate multi stage email nurture sequences for long term member acquisition. Functional modules implemented included contact record consolidation, automated campaign sequences, membership lifecycle workflows, and personalized membership onboarding automation.
Integrations were explicitly built to route leads from landing pages and Facebook Lead Ads into Keap, and partner development resources were used to extend platform workflows. The project engaged Wipro as the SI/VAR and leveraged Sixth Division to build integrations and personalized membership workflows that connected marketing capture to membership provisioning and ongoing engagement processes.
Governance focused on standardizing contact data and operationalizing automated lead to member processes across marketing, sales, and membership operations. Outcomes reported in the implementation notes include dramatic increases in memberships and revenue resulting from centralized contact management and sustained nurture campaigns.
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