Austin, 78704, TX,
United States
Ketra, Inc. Technographics
Ketra, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ketra, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Ketra, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ketra, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Microsoft 365 for Collaboration in 2019, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ketra, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ketra, Inc. revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ketra, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ketra, Inc. Tech Stack and Enterprise Applications
Ketra, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Ketra, Inc. implemented Oracle NetSuite ERP to centralize its finance operations. Ketra, Inc., a 60 employee media company in the United States, adopted Oracle NetSuite ERP as its ERP Financial platform to establish a single source of truth for accounting and financial reporting.
The deployment concentrated on core ERP Financial capabilities, configuring general ledger, accounts payable, accounts receivable, fixed asset management, billing and financial reporting modules. Configuration work emphasized a standardized chart of accounts, automated recurring journals and invoicing routines, and prebuilt financial reports to support month end close and revenue accounting workflows.
Rollout was focused on finance and accounting teams with staged cutovers, role based access controls and approval workflows to maintain segregation of duties. Implementation governance included documented close procedures, change control for chart of accounts and financial configuration, and targeted end user training for accounting personnel to operationalize Oracle NetSuite ERP across the company.
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Ketra, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Ketra, Inc. deployed Microsoft 365 as its primary Collaboration platform to support internal communications and content workflows for the media company. The implementation established a Microsoft 365 tenant to provide cloud email, real time communication, document collaboration and enterprise file storage across the organization.
Microsoft 365 was configured to support editorial, marketing and production collaboration, aligning Office applications, SharePoint site structures, OneDrive storage and Teams channels to day to day content creation and review cycles. The company uses Microsoft 365 on their website to surface authenticated content and to streamline content publishing workflows tied to editorial and marketing operations.
Operational governance centered on centralized tenant administration, role based access controls and standard user provisioning to manage roughly 60 employees across corporate functions. Policy driven document sharing, channel and site organization, and administrative controls were used to align Collaboration capabilities with business functions and content publishing processes.
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Ketra, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020 Ketra, Inc. implemented Salesforce Marketing Cloud as a cloud-hosted Marketing Automation application to support web-driven marketing and customer engagement. Ketra uses Salesforce Marketing Cloud on their website to manage email communications, subscriber lists and on-site personalization tied to campaign activity, positioning the platform to serve marketing and demand generation functions within the company.
Configuration emphasis is on standard Marketing Automation capabilities such as email campaign orchestration, journey orchestration for multi-step customer journeys, and website personalization and tracking, reflecting typical Salesforce Marketing Cloud module usage. The deployment is operated as a SaaS instance with operational ownership concentrated in marketing and growth teams, and governance practices aligned to segmentation, content approval and scheduled send workflows.
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Ketra, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ketra, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Operations | Director | Finance | |
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Vice President of Marketing | VP | Marketing | |
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Vice President of Sales | VP | Sales | |
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Apps Being Evaluated by Ketra, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||