Knauf
Knauf Technographics
Knauf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Knauf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 41000 Knauf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Knauf has purchased the following applications: SAP HCM (HR) for Core HR in 2016, Configit Ace for Manufacturing ERP in 2024, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Knauf is running and its propensity to invest more and deepen its relationship with SAP , Teamtailor , Configit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Knauf revenues, which have grown to $16.69 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Knauf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Knauf Tech Stack and Enterprise Applications
Knauf HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Knauf implemented SAP HCM (HR) to centralize Core HR functions for the company. The SAP HCM (HR) deployment established a single system of record for employee master data, organizational management, and core HR process orchestration across Knauf's human resources function, emphasizing structured personnel data and workflow standardization.
Configuration focused on personnel administration, organizational management, time management, personnel development and HR reporting capabilities, aligning with Core HR functional requirements. Standard role based access controls and configurable infotypes were used to manage employee lifecycle data and approvals, and the environment supported creation of recurring standard reports and ad hoc analyses.
SAP HCM (HR) serves as the primary source for HR reporting and analytics at Knauf, as evidenced by HR Reporting & Analytics activity that develops regular standard reports and detailed analyses from SAP HCM. The reporting function defines HR and personnel related metrics and presents them in dashboards to monitor program and process effectiveness, and those analytics are used to inform HR projects and necessary adjustments.
Governance centered on HR ownership of data definitions and report specifications, with ongoing refinement of HR reporting and metric definitions driven by the HR Reporting & Analytics team. Knauf leverages SAP HCM (HR) as the foundation for personnel data governance and HR process orchestration within its HR function.
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Payroll | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Knauf ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Configit | Legacy | Configit Ace | Manufacturing ERP | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Knauf Digital deployed Configit Ace SaaS to enrich its Salesforce CPQ and provide seamless integration with SAP ERP for Configure, Price, Quote processes across the Knauf Group, covering Germany and global operations. The Configit Ace implementation functions as a configuration lifecycle management layer aligned with Manufacturing ERP functions to standardize product configuration and quotation workflows.
Configit Ace was configured to increase modeling and data handling capacity, centralize configuration rules and product models, and align sales, manufacturing and engineering on a single source of truth. The project extends Salesforce CPQ by delivering validated configuration outputs into SAP ERP to support end to end CPQ workflows, ensure BOM consistency and improve downstream manufacturing readiness.
The SaaS deployment was scoped to Knauf Group sales and engineering teams in Germany and global subsidiaries, with governance changes to centralize model ownership and formalize change control between product engineering and sales operations. The implementation improves scalability of configuration processes and is intended to improve quotation accuracy through consolidated configuration models and controlled configuration governance.
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Knauf Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Knauf deployed Microsoft 365 as its Collaboration platform to support enterprise collaboration and document management across its global workforce of approximately 41,000 employees. Knauf implemented Microsoft 365 to centralize collaboration and communication workloads for corporate communications, engineering support functions, and office productivity, and traces of Microsoft 365 usage are observable on the Knauf corporate website indicating public tenant adoption or embedded services.
The deployment centers on Microsoft 365 core capabilities, including Microsoft Teams for unified communications, Exchange Online for email, SharePoint Online and OneDrive for content and document management, together with the Microsoft 365 desktop applications. The architecture aligns with a cloud SaaS tenant model using Azure Active Directory for identity and single sign on and Microsoft Intune style endpoint and application management, with governance focused on tenant level policy orchestration, role based access controls, and information protection controls to standardize collaboration policies across business functions.
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Collaboration | Collaboration |
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2022 | 2022 |
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Knauf SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2025 | 2025 |
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Knauf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Knauf EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2008 | 2009 |
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Knauf ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Knauf TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Knauf PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Knauf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Knauf
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR CoEs & HR Operations Germany | Director | HR | |
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Senior Digital Solutions Manager, Global Human Resources | Manager | HR | |
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Head of HR Central Europe | Director | HR | |
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Head of HR Group Functions | Director | HR | |
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Chief People Officer | CXO | HR | |
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Salesforce Admin | Manager | IT | |
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Apps Being Evaluated by Knauf Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Knauf IT executives and key decision makers. This section highlights Knauf's latest recorded technology evaluations, including STARLIMS R&D/Quality Manufacturing Informatics Platform for Laboratory Management on 2026-02-11 and STARLIMS for Laboratory Management on 2026-02-11. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Knauf digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-11 | Knauf | Evaluated | STARLIMS | STARLIMS R&D/Quality Manufacturing Informatics Platform | Laboratory Management | ERP Services and Operations |
| 2026-02-11 | Knauf | Evaluated | STARLIMS | STARLIMS | Laboratory Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Knauf Technographics
Knauf is a Manufacturing organization based in Germany,
with around 41000 employees and annual revenues of $16.69 billion.
Knauf operates a diverse technology stack with applications such as
SAP HCM (HR), Configit Ace and Microsoft 365,
covering areas like Core HR, Manufacturing ERP and Collaboration.
Knauf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Configit and Microsoft.
Knauf recently adopted applications including
Blue Yonder Demand Planning (ex JDA Demand Planning) in 2025, Configit Ace in 2024 and Microsoft 365 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Knauf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Knauf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Knauf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.