Seoul, 392500,
South Korea
Korea Culture Information Service Agency Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Korea Culture Information Service Agency and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 58 Korea Culture Information Service Agency employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Korea Culture Information Service Agency has purchased the following applications: Wisetracker for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Korea Culture Information Service Agency is running and its propensity to invest more and deepen its relationship with Wisetracker or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Korea Culture Information Service Agency revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Korea Culture Information Service Agency intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Wisetracker | Legacy | Wisetracker | Marketing Analytics | CRM | n/a | 2019 | 2019 | In 2019, Korea Culture Information Service Agency implemented Wisetracker on its public website. Wisetracker is used as a Marketing Analytics solution to instrument web pages and capture visitor behavior, event-level interactions, pageviews, and campaign attribution signals. Deployment relied on client-side tracking tags embedded across the site, configured to record session and event data and feed centralized analytics for the agency. Configuration emphasized event tagging, content engagement measurement, and traffic source attribution aligned to marketing analytics practices. Operational ownership sits with the agency's digital and marketing functions, using Wisetracker data to inform content strategy and channel performance, and to populate internal reporting. Governance included a tagging plan and role-based access to the Wisetracker dashboard, along with periodic review of event taxonomy to maintain data quality. The implementation scope is website-only instrumentation, with Wisetracker serving as the primary Marketing Analytics tool for web customer behavior analysis at Korea Culture Information Service Agency. |
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