Hoerdt, 67720,
France
Laco Technographics
Laco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Laco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Laco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Laco has purchased the following applications: PrestaShop for eCommerce in 2016, Optico for Call Tracking and Recording in 2019, Intuit Mailchimp Mandrill for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Laco is running and its propensity to invest more and deepen its relationship with PrestaShop , Skeepers , Optico or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Laco revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Laco Tech Stack and Enterprise Applications
Laco eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PrestaShop | Legacy | PrestaShop | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016 Laco implemented PrestaShop as its online storefront on lacoshop.com, deploying PrestaShop to deliver its eCommerce presence. The deployment uses PrestaShop as the application layer for public product listings, catalog navigation, shopping cart and checkout workflows, and CMS-driven content, configured to support a compact single-site retail architecture for a 25 person oil, gas and chemicals merchant based in France.
Functional modules implemented include product catalog and category management, storefront theming, customer accounts, shopping cart and order management, and content pages for product and regulatory information, reflecting standard eCommerce capabilities. Operational ownership is concentrated within Laco's commercial and operations staff who manage merchandising, order processing and site updates, with technical maintenance aligned to routine IT or hosting activities, positioning PrestaShop to support Laco's eCommerce business functions.
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Product Review Management | eCommerce |
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2016 | 2016 |
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Laco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optico | Legacy | Optico | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, Laco implemented Optico Call Tracking and Recording on their website. The deployment embedded the Optico tracking snippet across site contact and landing pages to capture inbound call metadata, perform session-level attribution, and record calls for marketing analysis and customer engagement.
Configuration emphasized call number pooling, dynamic number insertion, recording controls, and dashboarding to surface source attribution and call analytics for marketing and sales workflows. Operational scope was the Laco ecommerce site at lacoshop.com with usage concentrated in marketing and customer service functions, and rollout completed through page-level instrumentation and Optico configuration for small team access and governance of recordings and dashboards.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Laco PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Laco implemented Intuit Mailchimp Mandrill as its Transactional Email solution for the company website. The deployment established Intuit Mailchimp Mandrill as the primary delivery layer for site-triggered messages and customer-facing transactional communications.
The implementation leveraged standard Transactional Email capabilities, including template management, API-based message injection, delivery tracking, and webhook eventing to capture send and bounce events. Operational ownership is concentrated within Laco's marketing and e-commerce operations teams, who manage templates and sending rules through the Intuit Mailchimp Mandrill console while the website initiates sends via the Mandrill API. This configuration positions Intuit Mailchimp Mandrill Transactional Email as the central programmatic notification channel for web-driven customer journeys and routine transaction messages.
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Laco IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Laco
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Apps Being Evaluated by Laco Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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