Lake B2B
2710 Media Center Dr. Bldg 6 Ste 120,
Los Angeles, 90065, CA,
United States
Los Angeles, 90065, CA,
United States
1 888-303-4466
Professional Services
Lake B2B Technographics
Lake B2B Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lake B2B and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Lake B2B employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lake B2B has purchased the following applications: My Live Chat for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2021, Twilio Segment for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lake B2B is running and its propensity to invest more and deepen its relationship with My Live Chat , Microsoft , Calendly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lake B2B revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lake B2B intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lake B2B Tech Stack and Enterprise Applications
Lake B2B AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| My Live Chat | Legacy | My Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Lake B2B deployed My Live Chat on its public website, establishing a persistent visitor engagement channel under the Chatbots and Conversational AI category. The implementation uses a web-embedded chat widget paired with a browser-based agent console, reflecting typical Chatbots and Conversational AI architecture for real-time customer interactions, and Lake B2B operated the solution from its existing website estate.
My Live Chat was configured to support core conversational capabilities including real-time messaging, canned responses, chat transcripts, visitor session tracking, and proactive chat invitations, aligning the application with marketing, sales, and customer service functions. Operational coverage was focused on the company website, with governance centered on chat routing and agent queue management, configuration of response templates, and retention of chat logs for follow-up and sales qualification workflows.
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Lake B2B Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Lake B2B implemented Microsoft 365. The deployment positioned Microsoft 365 as the company wide Collaboration platform to standardize internal communication, content sharing, and external-facing collaboration for the Professional Services firm.
Configuration concentrated on core Microsoft 365 capabilities including Exchange Online for email, Microsoft Teams for meetings and real-time collaboration, SharePoint Online for intranet and document collaboration, and OneDrive for Business for endpoint file sync. Tenant configuration work included mailbox and Teams policy provisioning, SharePoint site architecture, and information architecture aligned to Collaboration workflows.
Lake B2B uses Microsoft 365 on their website to surface collaboration-driven content and to support internal to external communication flows tied to client engagement. Identity and access controls were managed through the Microsoft 365 tenant, leveraging Azure Active Directory for centralized authentication and conditional access across corporate and web-facing services.
Operational coverage targeted core business functions including sales, marketing, client services, and operations, standardizing email, meeting, and document workflows. Governance emphasized tenant administration, role based access control, and information governance policies to align Collaboration use with professional services data handling and compliance requirements.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Lake B2B CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020 Lake B2B implemented Twilio Segment as its Customer Data Platform on the corporate website to centralize first party event and profile data. The Twilio Segment deployment focused on client-side data collection via the website tag, creating a unified event stream for page views, form submissions, lead interactions, and authenticated user activity to support marketing and analytics functions.
The implementation configured Twilio Segment to standardize an event taxonomy and to populate persistent user profiles and traits, leveraging identity resolution and session stitching capabilities typical of a Customer Data Platform. Configuration work emphasized a tracking plan, event schema enforcement, and destination routing to downstream systems, with Twilio Segment acting as the central data hub and single source for customer signals.
Operational scope centered on marketing, demand generation, and sales operations with governance controls for data quality and consent management embedded in the website implementation. Rollout details show a site-first approach, instrumenting web touchpoints to feed the Twilio Segment Customer Data Platform, enabling consistent profile enrichment and audience definitions for downstream activation and analysis.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Lake B2B PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Lake B2B IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Lake B2B
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lake B2B Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lake B2B IT executives and key decision makers. This section highlights Lake B2B's latest recorded technology evaluations, including Cisco Identity Services Engine (ISE) for Identity and Access Management (IAM) on 2026-01-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lake B2B digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-14 | Lake B2B | Evaluated | Cisco Systems | Cisco Identity Services Engine (ISE) | Identity and Access Management (IAM) | CyberSecurity |
FAQ - APPS RUN THE WORLD Lake B2B Technographics
Lake B2B is a Professional Services organization based in United States,
with around 110 employees and annual revenues of $11.0 million.
Lake B2B operates a diverse technology stack with applications such as
My Live Chat, Microsoft 365 and Twilio Segment,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Data Platform.
Lake B2B has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as My Live Chat, Microsoft and Twilio.
Lake B2B recently adopted applications including
Microsoft 365 in 2021, Calendly in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lake B2B’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lake B2B’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lake B2B technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.