Lanes Group
17 Parkside Lane Parkside Industrial,
Estate Leeds, LS11 5TD,
United Kingdom
Estate Leeds, LS11 5TD,
United Kingdom
44 80 0526-488
Media
Lanes Group Technographics
Lanes Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lanes Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Lanes Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lanes Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Oracle NetSuite CRM for CRM in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lanes Group is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lanes Group revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lanes Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lanes Group Tech Stack and Enterprise Applications
Lanes Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Lanes Group implemented Oracle NetSuite ERP to centralize its finance platform. The deployment addressed core financial operations under the ERP Financial category for the UK-based company.
Oracle NetSuite ERP was configured to provide standard ERP Financial capabilities including general ledger management, accounts payable, accounts receivable, cash management, fixed asset accounting, and financial reporting. Configurations emphasized a standardized chart of accounts, automated journal processing and invoice approval workflows, and period close automation consistent with ERP Financial practice. Role-based access controls and detailed audit trails were provisioned to support finance governance and compliance requirements.
The implementation used a cloud SaaS architecture with a NetSuite instance provisioned for Lanes Groups UK operating model. Operational scope focused on finance, treasury, procurement and operational accounting teams, consolidating corporate accounting processes into the Oracle NetSuite ERP environment. Governance structures included standardized month-end close procedures, configuration change control and defined finance workflow ownership to institutionalize the new ERP Financial processes.
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Lanes Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Lanes Group implemented Google Workspace (Formerly Google G-Suite) to support enterprise collaboration. The implementation applies across the 250 person United Kingdom media company and is categorized under Collaboration.
Google Workspace (Formerly Google G-Suite) is deployed as a cloud native SaaS environment managed through the Google Admin console, providing Gmail, Google Drive, Docs, Sheets, and Calendar for core business communications and document collaboration. The deployment is reflected on their public website where Workspace managed email addresses and hosted content are in use, indicating domain linked provisioning and centralized user management. Governance is handled via role based administration, group provisioning, and Google Workspace security controls to manage access and retention across business functions.
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Collaboration | Collaboration |
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2020 | 2020 |
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Lanes Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2009 | 2010 |
In 2009, Lanes Group implemented Oracle NetSuite CRM to capture sales jobs and standardize job records. The deployment centralized sales job intake within Oracle NetSuite CRM and established a single source for job initiation across the organization.
Configuration focused on sales job record templates, lifecycle states, and scheduling indicators that mark when a job is required. Oracle NetSuite CRM was configured with sales pipeline and activity management capabilities, complemented by custom job objects and automated triggers to manage handoff readiness.
When a job is required, the implementation pulls the job through to AX Dynamics, creating a downstream operational record for execution. The integration between Oracle NetSuite CRM and AX Dynamics orchestrated record synchronization and job provisioning, aligning sales intake with operational processing in AX Dynamics.
Operational coverage centered on sales and operations functions within the United Kingdom, with governance emphasizing handoff rules, data mapping, and validation checks before synchronization. Process changes formalized the trigger points in Oracle NetSuite CRM that initiate job transfer to AX Dynamics, ensuring consistent orchestration between the CRM and the downstream system.
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Lanes Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Lanes Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lanes Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Director | Director | Finance | |
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Sales Director | Director | Sales | |
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Business Development Manager | Manager | Sales | |
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Head of Marketing | Director | Marketing | |
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Managing Director | Director | Finance | |
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Operations Director | Director | Finance | |
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Group Financial Director | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Operations Director | Director | Finance | |
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Accounts Payable Manager | Manager | Finance | |
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Managing Director | Director | Finance | |
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Managing Director | Director | Finance | |
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Apps Being Evaluated by Lanes Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lanes Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lanes Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Lanes Group Technographics
Lanes Group is a Media organization based in United Kingdom,
with around 250 employees and annual revenues of $30.0 million.
Lanes Group operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Oracle NetSuite CRM,
covering areas like ERP Financial, Collaboration and CRM.
Lanes Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Google.
Lanes Group recently adopted applications including
Microsoft 365 in 2020, Mimecast Email Security in 2020 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lanes Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lanes Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lanes Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.