LATAM Airlines Group
Avenida Presidente Riesco 5711, 20th Floor Las Condes,
Santiago, 7561114,
Chile
Santiago, 7561114,
Chile
56 2 2565-3844
Transportation
LATAM Airlines Group Technographics
LATAM Airlines Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LATAM Airlines Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36477 LATAM Airlines Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LATAM Airlines Group has purchased the following applications: Zendesk for Employee Service EX for Employee Experience in 2012, FreeWheel Demandsuite for Agency Management in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LATAM Airlines Group is running and its propensity to invest more and deepen its relationship with Zendesk , SAP , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LATAM Airlines Group revenues, which have grown to $12.36 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LATAM Airlines Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LATAM Airlines Group Tech Stack and Enterprise Applications
LATAM Airlines Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk for Employee Service EX | Employee Experience | HCM | n/a | 2012 | 2012 |
In 2012, LATAM Airlines deployed Zendesk for Employee Service EX to support internal HR and employee service across its Latin America operations. LATAM Airlines uses Zendesk for Employee Service EX in the Employee Experience category to manage payroll, policies, benefits and knowledge base driven self service for more than 30,000 employees.
The implementation centers on HR ticketing and a centralized knowledge base within the Zendesk for Employee Service EX suite, with AI agent automation used for self service triage and suggested articles. Functional configuration includes case intake and routing, knowledge management and article curation, automated response suggestions and SLA orchestration to align HR workflows with service catalog categories.
Operational governance is structured around centralized HR service ownership and shared service teams, with knowledge curation workflows and a staged rollout across Latin American sites. The deployment is documented as achieving approximately 90% employee satisfaction and about 80% AI agent accuracy according to the case study.
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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LATAM Airlines Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, LATAM Airlines implemented FreeWheel Demandsuite on their website. The deployment positions FreeWheel Demandsuite as an Agency Management platform within LATAM Airlines digital properties, centralizing programmatic demand orchestration and campaign trafficking for the carrier's advertising operations.
Configuration work emphasized standard Agency Management capabilities such as inventory and campaign lifecycle management, demand-side campaign trafficking, creative targeting controls, frequency management, and reporting and analytics to support media planning. This LATAM Airlines FreeWheel Demandsuite Agency Management deployment is operated by advertising operations and digital marketing teams on the airline's web properties, with governance oriented around centralized campaign workflows and programmatic yield controls.
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Aviation MRO | ERP Services and Operations |
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2019 | 2019 |
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Guest Management | ERP Services and Operations |
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2018 | 2018 |
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Reservation and Booking Management | ERP Services and Operations |
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2024 | 2024 |
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Reservation and Booking Management | ERP Services and Operations |
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2024 | 2024 |
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Travel Management | ERP Services and Operations |
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2024 | 2024 |
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Travel Management | ERP Services and Operations |
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2025 | 2025 |
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LATAM Airlines Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, LATAM Airlines Group implemented Cisco Webex Meetings as its Audio Video and Web Conferencing solution. The implementation is embedded on LATAM's public website to provide browser-based meeting and webinar access for customers and external partners.
Cisco Webex Meetings is configured to deliver standard Audio Video and Web Conferencing capabilities including real-time video conferencing, screen sharing, meeting recording, webinar hosting, and participant management, presented through an in-page web client experience. The architecture aligns with cloud-hosted conferencing services and a web-embedded client model, and the deployment is managed to centralize meeting provisioning and link publication within corporate web content workflows. Operational coverage focuses on external-facing digital engagement while supporting internal collaboration needs across corporate communications, customer service, sales, and marketing functions.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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LATAM Airlines Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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LATAM Airlines Group CRM
LATAM Airlines Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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LATAM Airlines Group SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2024 | 2024 |
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LATAM Airlines Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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LATAM Airlines Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Database Management | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at LATAM Airlines Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of CRM & Life Cycle LATAM Pass | Director | IT | |
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Projects, Data and Customer Care Senior Director LATAM Cargo | Director | Customer Service | |
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Digital and Relationship Marketing Leader, CRM / Growth Marketing Director | Director | Marketing | |
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Executive Vice President, Chief Experience and Customer Officer | CXO | Customer Service | |
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Apps Being Evaluated by LATAM Airlines Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LATAM Airlines Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LATAM Airlines Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD LATAM Airlines Group Technographics
LATAM Airlines Group is a Transportation organization based in Chile,
with around 36477 employees and annual revenues of $12.36 billion.
LATAM Airlines Group operates a diverse technology stack with applications such as
Zendesk for Employee Service EX, FreeWheel Demandsuite and Cisco Webex Meetings,
covering areas like Employee Experience, Agency Management and Audio Video and Web Conferencing.
LATAM Airlines Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zendesk, FreeWheel, A Comcast Company and Cisco Systems.
LATAM Airlines Group recently adopted applications including
Sabre GDS in 2024, SABRE Red 360 in 2024 and GetThere in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LATAM Airlines Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LATAM Airlines Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LATAM Airlines Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.