Lincoln Sentry Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Lincoln Sentry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Lincoln Sentry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Lincoln Sentry has purchased the following applications: Jira Service Desk for IT Service Management in 2021, Google Display & Video 360 (ex DoubleClick Bid Manager) for Marketing Automation in 2021, Google Optimize 360 for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Lincoln Sentry is running and its propensity to invest more and deepen its relationship with Atlassian , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Lincoln Sentry revenues, which have grown to $10.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lincoln Sentry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Established in Brisbane in 1986, Lincoln Sentry has evolved, grown and expanded to become one of Australia's largest suppliers and distributors of hardware and components to the cabinet and furniture making industry; the window, door and glazing industries and the niche industrial tape and insulation markets. Being successful in such a wide variety of fields is all about having the right range to suit current and future trends. 

Scope and Challenges

The wider Lincoln Sentry business becomes, running reports and pulling their own data, which would end up with multiple versions of the truth within the business. 
The other main challenge was around just the sheer time and productivity lost.  Before SAP Analytics System for the Lincoln Sentry analysts would take between two and four hours to do the reports, depending on how responsive the legacy ERP system was and the data manipulation in Excel. The sales force waste they timein office analyzing data.

Outcome and Implications

To benefit from data insights and improve customer relationships, Lincoln Sentry replaced their outdated tools with a hybrid suite of business intelligence and data management software including SAP Analytics Cloud. 
By subscribing to cloud-based software as a service, they've enabled all types of users throughout the company to find the answers to their business questions.

Lincoln Sentry's retail customers get much more out of their relationships with the company, helping drive their businesses and improve their outcomes.

With the help of SAP, Lincoln Sentry can cater to the various needs and skill sets of users within the company with a cost-effective business intelligence hybrid model.