Lincoln Sentry Digital Transformation Initiatives

About the Customer

Established in Brisbane in 1986, Lincoln Sentry has evolved, grown and expanded to become one of Australia's largest suppliers and distributors of hardware and components to the cabinet and furniture making industry; the window, door and glazing industries and the niche industrial tape and insulation markets. Being successful in such a wide variety of fields is all about having the right range to suit current and future trends. 

Scope and Challenges

The wider Lincoln Sentry business becomes, running reports and pulling their own data, which would end up with multiple versions of the truth within the business. 
The other main challenge was around just the sheer time and productivity lost.  Before SAP Analytics System for the Lincoln Sentry analysts would take between two and four hours to do the reports, depending on how responsive the legacy ERP system was and the data manipulation in Excel. The sales force waste they timein office analyzing data.

Outcome and Implications

To benefit from data insights and improve customer relationships, Lincoln Sentry replaced their outdated tools with a hybrid suite of business intelligence and data management software including SAP Analytics Cloud. 
By subscribing to cloud-based software as a service, they've enabled all types of users throughout the company to find the answers to their business questions.

Lincoln Sentry's retail customers get much more out of their relationships with the company, helping drive their businesses and improve their outcomes.

With the help of SAP, Lincoln Sentry can cater to the various needs and skill sets of users within the company with a cost-effective business intelligence hybrid model.