Lincraft
Lincraft Technographics
Lincraft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lincraft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Lincraft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lincraft has purchased the following applications: UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) for Time and Attendance in 2009, Zendesk Chat for Chatbots and Conversational AI in 2015, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lincraft is running and its propensity to invest more and deepen its relationship with UKG , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lincraft revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lincraft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lincraft Tech Stack and Enterprise Applications
Lincraft HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) | Time and Attendance | HCM | n/a | 2009 | 2009 |
In 2009, Lincraft implemented UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) to standardize store-level time capture and workforce administration. The deployment supported a national retail footprint of about 1000 employees in Australia, with responsibilities explicitly including setting up new stores in the Kronos time & Attendance system and ongoing system maintenance. The implementation centralized Time and Attendance for store operations and workforce management, positioning the UKG Workforce Central Timekeeper as the primary timekeeping application.
Configuration focused on store templates, employee profiles, time rules, and shift structures aligned with Time and Attendance best practices, with UKG Workforce Central Timekeeper configured for store-level provisioning and time capture. Administrative workflows were established inside UKG Workforce Central Timekeeper for roster enforcement and routine maintenance tasks, enabling consistent setup of new store records and standardized time rules across sites.
Operational ownership rested with a single administrator responsible for provisioning new stores, troubleshooting incidents, and routine system maintenance, indicating a centralized governance model for timekeeping. Day to day operational processes for store managers and workforce administration were formalized through the system, and the role emphasized solo problem solving to maintain continuity of time and attendance services.
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Workforce Management | HCM |
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2009 | 2009 |
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Lincraft AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Lincraft deployed Zendesk Chat on its public website. Lincraft implemented Zendesk Chat as a Chatbots and Conversational AI application to provide real-time web messaging for online shoppers and to support its customer service channel.
The deployment focused on embedding the Zendesk Chat web widget into e-commerce and support pages, delivering real-time messaging, proactive chat invitations, agent console access, canned responses, and chat transcript capture. Functional capabilities emphasized session routing to available agents, standardized response templates for frontline staff, and persistent transcript logging to maintain conversation history for support continuity.
Operational scope was centered on online customer support and the website front end, consolidating live inquiries through the Zendesk Chat console. Integrations documented are limited to the public website implementation, with administrative governance oriented around agent use of the chat console and transcript retention to support consistent customer service workflows.
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Lincraft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Lincraft deployed Microsoft 365 as its primary Collaboration platform. Public signals from lincraft.com.au indicate Microsoft 365 tenant components are active and being surfaced on the company website, confirming Microsoft 365 is used beyond isolated desktop productivity and into web-facing content or services.
The deployment centers on Microsoft 365 capabilities for email, synchronous collaboration, document management, and authoring, specifically Exchange Online, Microsoft Teams, SharePoint, OneDrive, and the Office apps as the core functional footprint. Configuration aligns with Collaboration category expectations, including tenant-level access controls, role-based permissions, external sharing policies, and content lifecycle settings to govern document collaboration and publishing.
Operationally Microsoft 365 supports internal communication, content workflows, and knowledge capture across corporate business functions, enabling collaborative editing, team communication, and centralized document repositories. The site-level presence of Microsoft 365 references suggests integration points between the public website and tenant-hosted assets, which drives a governance focus on tenant administration, user lifecycle management, and external sharing controls to manage web-exposed collaboration assets.
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Lincraft Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Lincraft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Lincraft ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Lincraft PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Lincraft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Lincraft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Lincraft
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lincraft Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lincraft IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lincraft digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lincraft Technographics
Lincraft is a Retail organization based in Australia,
with around 1000 employees and annual revenues of $150.0 million.
Lincraft operates a diverse technology stack with applications such as
UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper), Zendesk Chat and Microsoft 365,
covering areas like Time and Attendance, Chatbots and Conversational AI and Collaboration.
Lincraft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Zendesk and Microsoft.
Lincraft recently adopted applications including
Microsoft 365 in 2021, Algolia Search in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lincraft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lincraft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lincraft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.