London, WC2R 0EZ,
United Kingdom
Liontrust Asset Management Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Liontrust Asset Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 213 Liontrust Asset Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liontrust Asset Management has purchased the following applications: Microsoft 365 for Collaboration in 2015, Sitecore CMS for Web Content Management in 2017, Crazy Egg for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liontrust Asset Management is running and its propensity to invest more and deepen its relationship with Microsoft , Sitecore , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liontrust Asset Management revenues, which have grown to $256.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liontrust Asset Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Liontrust Asset Management implemented Microsoft 365 as its primary Collaboration platform. The company’s public website indicates active use of Microsoft 365, signaling the tenant is operational and surface-level telemetry is visible on web channels.
Microsoft 365 implementations in the Collaboration category typically provide hosted Exchange Online email, SharePoint Online content and document management, Microsoft Teams for synchronous collaboration, OneDrive for Business file sync, and the Office desktop and web applications. The Microsoft 365 deployment for Liontrust Asset Management is therefore aligned to centralize collaborative workspaces, document lifecycle management, and team communication across corporate functions.
Governance for a financial services Collaboration deployment like Microsoft 365 is commonly structured around tenant administration, identity and access control, and compliance and archiving configurations to meet regulatory needs. The visible use of Microsoft 365 on the Liontrust Asset Management website ties the Collaboration platform to both internal productivity tooling and external-facing web artifacts, indicating integration of cloud collaboration capabilities into the firm’s overall digital footprint.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Liontrust Asset Management implemented Sitecore CMS for Web Content Management on its public website. The deployment centralized content authoring and publishing for the firm’s web presence, leveraging Sitecore CMS capabilities such as templating, digital asset management, content versioning, and responsive content delivery to manage corporate and investor-facing pages.
Operational ownership of the Sitecore CMS deployment aligns with marketing and digital channels, employing role-based editorial workflows and approval routing to govern publishing and maintain content quality. The implementation addresses core Web Content Management functions including content modeling, publishing pipelines, and personalization-ready content, enabling structured web governance and coordinated content operations across the site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Liontrust Asset Management implemented Crazy Egg on its website. Crazy Egg is used as a Marketing Analytics application to capture user interactions via a client-side JavaScript snippet, producing heatmaps, scrollmaps, session recordings and funnel snapshots to analyze on-site behavior.
Deployment covers Liontrust's public web properties and is operated by the digital marketing and web analytics functions, providing behavioral analytics to inform content placement and conversion workflows. Configuration emphasized Crazy Egg core capabilities including heatmaps, recordings, snapshots and basic A/B testing, with data capture controlled through the site tagging process and access governance managed by marketing and analytics teams.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Investment Book of Record (IBOR) | Investment Management |
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2024 | 2024 |
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Portfolio and Investment Management | Investment Management |
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2017 | 2017 |
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Portfolio and Investment Management | Investment Management |
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2024 | 2024 |
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Transfer Agency | Investment Management |
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2009 | 2009 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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