Locus, operated by Mara Labs
87-148, 4th Floor, Mayur Greens, 1st Block Koramangala,
Bengaluru, 560034,
India
Bengaluru, 560034,
India
91-966-375-3844
Professional Services
Locus, operated by Mara Labs Technographics
Locus, operated by Mara Labs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Locus, operated by Mara Labs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Locus, operated by Mara Labs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Locus, operated by Mara Labs has purchased the following applications: Freshworks Freshteam ATS for Applicant Tracking System in 2021, Engati Platform for Chatbots and Conversational AI in 2020, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Locus, operated by Mara Labs is running and its propensity to invest more and deepen its relationship with Freshworks , Engati , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Locus, operated by Mara Labs revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Locus, operated by Mara Labs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Locus, operated by Mara Labs Tech Stack and Enterprise Applications
Locus, operated by Mara Labs HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshworks Freshteam ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Locus implemented Freshworks Freshteam ATS. Freshworks Freshteam ATS is being used as their Applicant Tracking System and is embedded on the company careers site at locus.freshteam.com to publish job listings and capture candidate applications.
The deployment leverages the Freshteam cloud SaaS model and is configured to manage core applicant tracking workflows, including job posting, candidate intake and profile management, configurable hiring pipelines, interview scheduling, and offer workflow automation. Freshworks Freshteam ATS centralizes candidate records and enforces role based access for recruiters and hiring managers, supporting staged review and status updates across openings.
The implementation surfaces job listings on the public website and routes inbound applications directly into Freshworks Freshteam ATS for staged evaluation. Operational ownership is within HR and talent acquisition, with standardized recruiting workflows, approval gates, and audit trails configured in Freshworks Freshteam ATS to govern hiring actions and recordkeeping.
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Locus, operated by Mara Labs AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Engati | Legacy | Engati Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Locus implemented Engati Platform on its website. Locus implemented Engati Platform, a Chatbots and Conversational AI solution, to provide web based customer engagement and automated conversational workflows for its Professional Services operations in India.
The deployment used Engati Platform as an embeddable web chat widget integrated into the site front end, leveraging conversational UI, intent recognition, a knowledge base driven FAQ layer and lead capture flows that are typical of Chatbots and Conversational AI implementations. The platform was configured as a cloud hosted SaaS instance and instrumented to manage scripted dialogues, fallback handling and escalation rules.
Operational ownership and governance were centralized with Locus digital and customer success teams who controlled conversation scripts, knowledge base updates and escalation policies for web inquiries. The implementation scope focused on the public website and external customer touchpoints, aligning Engati Platform with web based support and demand generation workflows for a 300 employee, 37000000 revenue firm in India.
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Locus, operated by Mara Labs Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Locus implemented Zoom as its Audio Video and Web Conferencing solution. The deployment is a cloud SaaS adoption exposed through the public website, providing both client facing meeting entry points and internal conferencing access for the India based professional services firm of about 300 employees.
Zoom was configured to deliver core Audio Video and Web Conferencing capabilities including hosted meeting rooms, audio and video streams, screen sharing, meeting scheduling, recording, and participant management. Zoom is embedded on the Locus website to enable customers to join live demonstrations and scheduled client sessions without separate procurement of a dedicated conferencing product.
The website integration places conferencing at the center of customer engagement workflows, supporting sales demos, client onboarding, and cross functional collaboration across sales, delivery, and support teams. Governance activity focused on standardizing meeting access procedures, host and participant controls, and scheduling workflows to align Zoom usage with customer facing operational processes.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Locus, operated by Mara Labs Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Locus, operated by Mara Labs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Locus, operated by Mara Labs ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Locus, operated by Mara Labs TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Locus, operated by Mara Labs PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Locus, operated by Mara Labs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Locus, operated by Mara Labs
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Apps Being Evaluated by Locus, operated by Mara Labs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Locus, operated by Mara Labs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Locus, operated by Mara Labs digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Locus, operated by Mara Labs Technographics
Locus, operated by Mara Labs is a Professional Services organization based in India,
with around 350 employees and annual revenues of $40.0 million.
Locus, operated by Mara Labs operates a diverse technology stack with applications such as
Freshworks Freshteam ATS, Engati Platform and Zoom,
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Locus, operated by Mara Labs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Freshworks, Engati and Zoom Video Communications.
Locus, operated by Mara Labs recently adopted applications including
Zoominfo Platform in 2023, Hotjar in 2022 and Freshworks Freshteam ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Locus, operated by Mara Labs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Locus, operated by Mara Labs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Locus, operated by Mara Labs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.