Lynda.com
6410 Via Real,
Carpinteria, 93013, CA,
United States
Carpinteria, 93013, CA,
United States
1 805-477-3900
Education
Lynda.com Technographics
Lynda.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lynda.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Lynda.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lynda.com has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2006, Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Marketo for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lynda.com is running and its propensity to invest more and deepen its relationship with Oracle , Zuora , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lynda.com revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lynda.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lynda.com Tech Stack and Enterprise Applications
Lynda.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2006 | 2006 |
In 2006 Lynda.com implemented Oracle NetSuite ERP to consolidate core finance operations, deploying a cloud-hosted instance of Oracle NetSuite ERP under the ERP Financial category to centralize transaction processing and financial reporting. The deployment focused on provisioning a single tenant SaaS configuration to support corporate accounting workflows and to provide an auditable financial system of record for the company’s finance organization.
The implementation delivered standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, billing and invoicing, fixed asset management, cash and bank accounting, and financial reporting. Configuration work emphasized a unified chart of accounts, chart segmentation for reporting needs, automated journal processing and period close orchestration, and setup of role-based access controls to align with accounting responsibilities.
Operational coverage centered on finance and accounting teams across the organization, with rollout activities oriented to stabilize month-end close and standardize accounting processes. Governance changes included formalized financial control points, standardized workflows for invoice-to-pay and order-to-cash processes, and administrative controls for master data and user provisioning to maintain data integrity within the ERP Financial environment.
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Lynda.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Lynda.com deployed Adobe Connect to power synchronous learning sessions on its public website, embedding the Adobe Connect application into course pages to host live webinars and instructor led virtual classrooms. The deployment positions Adobe Connect within the Audio Video and Web Conferencing category to provide real time audio, video, screen sharing, chat and session recording capabilities directly tied to Lynda.com learning delivery.
Configuration emphasized embedding Adobe Connect meeting rooms into the site experience and aligning session scheduling with Lynda.com course pages and enrollment flows. Functional capabilities implemented include synchronous audio and video conferencing, screen sharing, breakout rooms and recording to support live instruction and interactive Q and A sessions. Operational ownership is described at the learning operations and content team level, who govern session scheduling, instructor permissions and content publishing for web based delivery.
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Collaboration | Collaboration |
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2012 | 2012 |
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Lynda.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Lynda.com deployed Adobe Marketo for Marketing Automation on its public website. The implementation positioned Adobe Marketo to support marketing and demand generation functions, with the application instrumenting site-level lead capture and campaign orchestration across content access points.
Adobe Marketo was configured to enable core Marketing Automation capabilities, including email marketing, landing page and form management, web tracking, segmentation, nurture campaign workflows, and lead scoring. The configuration emphasized reusable campaign templates and automated nurture streams to align with digital content promotion and subscriber onboarding processes.
Integration work centered on embedding Adobe Marketo tracking code across lynda.com and wiring Marketo-managed forms into the site registration and content delivery flows. Operational coverage focused on the marketing organization and digital channels, with Marketo acting as the central orchestration layer for web-driven lead capture and campaign execution.
Governance for the deployment established campaign intake and approval workflows, standardized asset templates, and role based access for marketing operations and content teams. Change control and data handling policies were aligned to ensure consistent segmentation and campaign logic within Adobe Marketo.
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Lynda.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Lynda.com CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lynda.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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ChiefExecutiveOfficer | Manager | Finance | |
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Chief Financial Officer | CXO | Finance | |
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VP - Corporate Development | VP | Operations | |
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Apps Being Evaluated by Lynda.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lynda.com IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lynda.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Lynda.com Technographics
Lynda.com is a Education organization based in United States,
with around 550 employees and annual revenues of $110.0 million.
Lynda.com operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Connect and Adobe Marketo,
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Automation.
Lynda.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Adobe Systems.
Lynda.com recently adopted applications including
AT&T Personal Cloud in 2021, Lumen CDN in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lynda.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lynda.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lynda.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.