Lyons Magnus
3158 E. Hamilton Ave.,
Fresno, 93702, CA,
United States
Fresno, 93702, CA,
United States
1 800-344-7130
Consumer Packaged Goods
Lyons Magnus Technographics
Lyons Magnus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lyons Magnus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Lyons Magnus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lyons Magnus has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2012, Paylocity ATS for Recruiting, Applicant Tracking System in 2020, Snowflake Data Warehouse for Data Warehouse in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lyons Magnus is running and its propensity to invest more and deepen its relationship with Microsoft , Paylocity , Snowflake or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lyons Magnus revenues, which have grown to $210.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lyons Magnus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lyons Magnus Tech Stack and Enterprise Applications
Lyons Magnus ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Lyons Magnus implemented Microsoft Dynamics AX as its core ERP Financial application. The program was structured to provide a unified system of record and accurate cross-organizational views of data across finance, sales, operations and service.
The Microsoft Dynamics AX deployment encompassed a broad functional footprint, with modules implemented for Financial Management, Bank and Cash Management, Fixed Assets, Accounts Receivable, Accounts Payable, Sales Force Automation, Sales Management, Procurement, Inventory Logistics, Planning and Scheduling, Projects, Service Management, Human Resources, Travel and Expense, Admin Security, Collaboration, Field Services, and Reporting and Analytics. Microsoft Dynamics AX was configured to support transactional finance workflows and operational inventory and sales processes consistent with ERP Financial requirements.
The delivery followed a hybrid methodology combining Microsoft SureStep Methods with Agile Process Rhythm Techniques throughout the lifecycle. Project management oversight coordinated a distributed East coast West coast delivery model, mobilizing cross-functional teams into conference room pilots that validated critical business operational processes and configuration prior to broader rollout.
Governance emphasized centralized program management for communication and collaboration across functional areas, expedited issue resolution, active risk mitigation, and strict monitoring and control of scope, budget and schedule. Administrative and security controls were part of the deployment scope, alongside reporting and analytics to establish consolidated operational reporting.
Operational coverage included core finance, procurement, sales, inventory and service functions, with the implementation intentionally aligning Field Services, Projects and HR modules to support end to end operational workflows. The initiative aimed to create a single system of record to enable consistent data views across business functions while maintaining an iterative agile cadence for continuous rollout and stabilization.
|
Lyons Magnus HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paylocity | Legacy | Paylocity ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020 Lyons Magnus implemented Paylocity ATS, deploying Paylocity ATS as its Recruiting,Applicant Tracking System to manage external hiring for the roughly 800 employee consumer packaged goods company. The deployment exposes a web-facing career portal, with job listings surfaced directly on the Lyons Magnus public website, and handles core application intake and candidate routing. The implementation aligns with standard applicant tracking capabilities, focusing on requisition management, candidate tracking, and workflow-driven application processing within the Paylocity ATS environment.
Configuration efforts concentrated on job posting templates, application form standardization, candidate status boards, and automated notifications to HR and hiring managers, using the Paylocity ATS career portal to route external applicants into the system. Governance and operational ownership were established within recruiting and HR, standardizing requisition approvals and centralizing applicant records inside Paylocity ATS. The configuration positions Paylocity ATS to serve as the primary Recruiting,Applicant Tracking System for Lyons Magnus and to support recruiting and HR workflows from initial posting through candidate selection.
|
Lyons Magnus Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Lyons Magnus implemented Snowflake Data Warehouse. The Data Warehouse deployment centralized large scale data analysis and enterprise reporting to support Sales, Finance, Information Technology, and Supply Chain business functions.
The Snowflake Data Warehouse was configured to ingest and store structured and semi structured sources, construct analytic ready schemas, and support machine learning feature engineering and planning dataset delivery for IBM Planning Analytics by TM1. Functional capabilities emphasized scalable storage and compute separation, governed semantic layers, and SQL driven transformation workflows consumed by Microsoft Power BI and Tableau. Configuration and automation included workload clustering and query optimization consistent with Data Warehouse architecture best practices.
Integrations reflected the company skillset and tooling, with Microsoft Dynamics 365 and Salesforce Sales Cloud providing CRM and sales data feeds, Azure Databricks handling transformation pipelines, and Microsoft Azure as the cloud platform context. Operational ownership spanned Director level Technology Management, Information Technology Infrastructure teams, and the Project Management Office, with business and digital transformation stakeholders driving analytics and planning requirements. Lyons Magnus Snowflake Data Warehouse Data Warehouse serves as the central hub for CRM, sales analytics, financial planning, and machine learning preparation.
Governance and rollout followed Agile methodologies, implementing role based access controls, data cataloging, and BI governance processes to align consumption across Microsoft Power BI and Tableau. The Snowflake Data Warehouse provides the structural platform for ongoing enterprise analytics, machine learning workflows, and planning data delivery at Lyons Magnus.
|
Lyons Magnus Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
Lyons Magnus CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Lyons Magnus EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2021 | 2021 |
|
Lyons Magnus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
Lyons Magnus CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Lyons Magnus
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Chief Executive Officer | CXO | Finance | |
|
|
|
Corporate Controller | Director | Finance | |
|
|
|
CIO | CXO | IT | |
|
|
|
Director, Business and Digital Transformation | Director | IT | |
|
|
|
Vice President of Operations | VP | Operations | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Director of IT | Director | IT | |
|
Apps Being Evaluated by Lyons Magnus Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lyons Magnus IT executives and key decision makers. This section highlights Lyons Magnus's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2025-02-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lyons Magnus digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-17 | Lyons Magnus | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Lyons Magnus Technographics
Lyons Magnus is a Consumer Packaged Goods organization based in United States,
with around 800 employees and annual revenues of $210.0 million.
Lyons Magnus operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Paylocity ATS and Snowflake Data Warehouse,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Data Warehouse.
Lyons Magnus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Paylocity and Snowflake.
Lyons Magnus recently adopted applications including
Snowflake Data Warehouse in 2021, Salesforce Sales Cloud in 2021 and IBM Planning Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lyons Magnus’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lyons Magnus’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lyons Magnus technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.