Mamaearth India
Unit No – 404, 4th Floor, City Centre, Plot No 05, Sector-12, Dwarka,
New Delhi, 110075,
India
New Delhi, 110075,
India
91 11-4412-3544
Consumer Packaged Goods
Mamaearth India Technographics
Mamaearth India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mamaearth India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2940 Mamaearth India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mamaearth India has purchased the following applications: PayPal Braintree for Payment Processing in 2020, Eazy Pay for Payroll in 2021, Tawk.to for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mamaearth India is running and its propensity to invest more and deepen its relationship with PayPal , Visa , Eazy ERP Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mamaearth India revenues, which have grown to $214.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mamaearth India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mamaearth India Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eazy ERP Technologies | Legacy | Eazy Pay | Payroll | HCM | n/a | 2021 | 2021 |
In 2021, Mamaearth India implemented Eazy Pay from Eazy ERP Technologies, adopting the Eazy Pay application to address Payroll and payroll-related HR processes as part of its engagement with the Eazy product suite. Eazy ERP Technologies publicly lists Mamaearth among brands it serves, supporting the inference that payroll capabilities were included alongside the vendor's ERP and distributor management offerings for FMCG customers in India.
Implementation scope focused on centralizing payroll execution and employee master data within Eazy Pay, supporting payroll processing cycles, configurable salary components, statutory payroll compliance for India, and payroll calendar management. Eazy Pay configuration likely encompassed salary element mapping, statutory calculations for Indian obligations, payroll run orchestration, and payroll output generation for disbursement and reporting, aligning with standard Payroll functional workflows.
Operational coverage concentrated on HR and finance business functions across Mamaearth India operations, consolidating payroll administration into the vendor platform and bringing employee payroll processing under the Eazy Pay application. The deployment structured payroll as part of the broader Eazy suite footprint for FMCG and consumer goods operations in India, embedding Payroll into the company's HR payroll operating model.
Governance and process changes emphasized standardized payroll workflows, role based access controls and audit trails to support payroll governance and statutory reporting requirements. Mamaearth India Eazy Pay Payroll integration into operational governance clarified responsibility for payroll calculations and compliance within HR and finance teams, while remaining consistent with typical Payroll category implementations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2025 | 2025 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Mamaearth India
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mamaearth India Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mamaearth India IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mamaearth India digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mamaearth India Technographics
Mamaearth India is a Consumer Packaged Goods organization based in India,
with around 2940 employees and annual revenues of $214.0 million.
Mamaearth India operates a diverse technology stack with applications such as
PayPal Braintree, Eazy Pay and Tawk.to,
covering areas like Payment Processing, Payroll and Chatbots and Conversational AI.
Mamaearth India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Eazy ERP Technologies and Tawk.to.
Mamaearth India recently adopted applications including
Return Prime in 2025, Amazon CloudFront in 2025 and Typeform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mamaearth India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mamaearth India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mamaearth India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.