Columbia, 21046, MD,
United States
Marriner Marketing Communications Technographics
Marriner Marketing Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marriner Marketing Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Marriner Marketing Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marriner Marketing Communications has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2003, Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marriner Marketing Communications is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marriner Marketing Communications revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marriner Marketing Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marriner Marketing Communications Tech Stack and Enterprise Applications
Marriner Marketing Communications ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2003 | 2003 |
In 2003, Marriner Marketing Communications implemented Oracle NetSuite ERP. The deployment addressed core accounting and financial management needs for the 50-employee communications firm in the United States and was scoped as an ERP Financial application implementation.
The implementation configured Oracle NetSuite ERP modules including general ledger, accounts payable, accounts receivable, billing, fixed assets, and financial reporting, aligned to small business accounting workflows. The solution was provisioned as a cloud hosted SaaS architecture, consolidating transactional finance and invoicing onto a single system to reduce manual reconciliations. Configuration emphasized a standardized chart of accounts, period close controls, and audit trail capabilities consistent with ERP Financial deployments.
Operational coverage focused on finance and accounting functions, extending to billing and procurement processes to streamline cash management and vendor payment workflows across the companys US operations. Governance workstreams established role based financial controls and documented month end close procedures to support consistent reporting and compliance. Rollout activities prioritized user training and process documentation to align accounting staff with the new system and workflows.
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Marriner Marketing Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Marriner Marketing Communications implemented Microsoft 365 as its Collaboration platform. Microsoft 365 was deployed to provide enterprise email, team chat, file storage and document collaboration capabilities through services such as Exchange Online, Microsoft Teams, SharePoint Online, and OneDrive, reflecting core Collaboration functionality.
Deployment covered organization-wide use for corporate communications, creative services, and client engagement workflows within the 50-employee firm, and the company explicitly references Microsoft 365 usage on its website. Configuration emphasis aligns to cloud-first identity and access control, centralized document libraries and team-based collaboration spaces to support cross-functional marketing workflows, with governance practices focused on user provisioning, content sharing policies, and collaborative content lifecycle management consistent with Collaboration implementations.
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Marriner Marketing Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Marriner Marketing Communications implemented Hotjar on its public website, deploying the Hotjar tracking script to instrument user sessions and behavioral events. The deployment targets Customer Experience workstreams and supports marketing and UX business functions by capturing session recordings, heatmaps, conversion funnel observations, and on‑page feedback consistent with Hotjar capabilities.
The implementation is client-side and scoped to the firm website, with configuration focused on key content pages and campaign landing pages so marketing and web operations can analyze user flows. Governance and workflow integration are managed internally by marketing and web operations, with Hotjar outputs incorporated into UX review and content optimization processes.
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Marriner Marketing Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marriner Marketing Communications
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President / CEO | CXO | Finance | ||||
| VP Business Development | VP | Sales | ||||
| Controller | Director | Finance |
Apps Being Evaluated by Marriner Marketing Communications Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||