London, SW4 7TL,
United Kingdom
Matrix Apa UK Technographics
Matrix Apa UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Matrix Apa UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 43 Matrix Apa UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Matrix Apa UK has purchased the following applications: Microsoft 365 for Collaboration in 2021, Hubspot Marketing Automation for Marketing Automation in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Matrix Apa UK is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Matrix Apa UK revenues, which have grown to $28.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Matrix Apa UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Matrix Apa UK Tech Stack and Enterprise Applications
Matrix Apa UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Matrix Apa UK deployed Microsoft 365 for Collaboration. The public website indicates Microsoft 365 is active in the company environment and being used to support corporate communications and productivity.
The Microsoft 365 deployment is a cloud-hosted tenant delivering core Collaboration capabilities including Exchange Online for mail, Microsoft Teams for meetings and chat, SharePoint and OneDrive for document storage, and Office desktop and web applications. Configuration and operational scope center on tenant-level administration sized for a 43 employee distribution business in the United Kingdom, covering corporate email, document collaboration, and internal communications. Identity and access control are managed through Microsoft 365 identity services, with governance controls and sharing policies applied to align with distribution workflows and external supplier interactions.
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Collaboration | Collaboration |
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2022 | 2022 |
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Matrix Apa UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Matrix Apa UK deployed Hubspot Marketing Automation on their website. The deployment uses Hubspot Marketing Automation as a cloud SaaS instance embedded in the corporate site to capture inbound leads and manage campaign assets, placing the implementation squarely in the Marketing Automation category. The implementation centralized web forms, landing pages, email marketing workflows, and basic behavioral tracking inside Hubspot Marketing Automation to support lead capture and nurture activities.
Implementation scope concentrated on marketing and website operations for the distribution business, with configuration of campaign templates, contact property segmentation, automated email workflows, and site tracking scripts. Governance was oriented to marketing ownership of campaign orchestration and content publishing, with defined lead qualification and routing processes to coordinate marketing and sales handoff. Hubspot Marketing Automation was instrumented to provide a single platform for campaign execution and contact lifecycle management within Matrix Apa UK.
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Matrix Apa UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Matrix Apa UK implemented Twilio Sendgrid as its Transactional Email platform on its corporate website. Matrix Apa UK deployed Twilio Sendgrid to handle website-triggered transactional messaging, positioning Twilio Sendgrid to deliver customer-facing confirmations and notifications initiated by site interactions.
The implementation framed core capabilities around programmatic API and SMTP delivery, reusable email templates, suppression and bounce handling, and event-level delivery tracking typical of Transactional Email solutions. Templates and sending logic were centralized in the website application, with content and suppression governance coordinated by the teams responsible for customer communications, ensuring the website directly orchestrates transactional sends through Twilio Sendgrid.
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Transactional Email | PaaS |
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2020 | 2020 |
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Matrix Apa UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Matrix Apa UK
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Apps Being Evaluated by Matrix Apa UK Executives
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