MCA Connect
8055 East Tufts Avenue, Suite 1300,
Denver, 80237, CO,
United States
Denver, 80237, CO,
United States
1 866-622-0669
Professional Services
MCA Connect Technographics
MCA Connect Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MCA Connect and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 MCA Connect employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
MCA Connect has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015, Demandbase InsideView Insights for Account Based Marketing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MCA Connect is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Demandbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MCA Connect revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MCA Connect intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MCA Connect Tech Stack and Enterprise Applications
MCA Connect AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 MCA Connect implemented Hubspot Live Chat to introduce on site conversational capabilities in the Chatbots and Conversational AI category. Hubspot Live Chat is embedded on the MCA Connect website to provide real time visitor engagement, a persistent chat widget, and structured conversation capture.
The deployment uses core Hubspot Live Chat capabilities including the embeddable chat widget, automated bot flows for initial triage, canned responses, chat routing rules and transcript capture, with conversations persisted within the HubSpot platform. Operational scope is the corporate website as the primary digital touchpoint, supporting customer engagement and lead capture workflows, and governance is handled through HubSpot administrative settings and chat playbooks maintained by customer experience teams.
|
MCA Connect Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, MCA Connect implemented Microsoft 365. The implementation positioned Microsoft 365 as the primary Collaboration suite supporting the company’s US professional services operations and client-facing delivery workflows.
The Microsoft 365 deployment centered on cloud SaaS tenant architecture and included core collaboration capabilities typical of the platform, notably Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for real time collaboration, and OneDrive for user file sync. Configuration work emphasized mailbox and site provisioning, team and channel structure for project collaboration, document library configuration, and client endpoint setup for desktop and mobile access.
MCA Connect surfaces Microsoft 365 functionality on its public website, indicating integration of collaboration tooling into external communications and employee access flows. Governance and operational controls were aligned to common Collaboration program needs, focusing on user provisioning and access control, information governance and document lifecycle policies, and centralized administration through the Microsoft 365 tenant model.
|
MCA Connect CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase InsideView Insights | Account Based Marketing | CRM | n/a | 2017 | 2018 |
In 2017, MCA Connect deployed Demandbase InsideView Insights to support Account Based Marketing across its marketing and inside sales operations. The implementation centered on using Demandbase InsideView Insights for prospect research, account and contact enrichment, and list building to improve CRM data quality and campaign distribution lists, with the Marketing Data Analyst positioned as the primary administrator supporting these workflows.
The configuration emphasized modules for company and contact intelligence, firmographic enrichment, and targeted account list segmentation consistent with Account Based Marketing functionality. Demandbase InsideView Insights was configured to support ongoing campaign support tasks, including creation of distribution lists and data cleansing processes, while the Marketing Data Analyst maintained database integrity and assisted with content updates tied to campaign landing pages and blog posting workflows.
Operational integration focused on touchpoints with CRM and marketing platforms referenced in the environment, specifically CRM data administration practices aligned to Microsoft Dynamics CRM knowledge and the ability to work alongside HubSpot, RainKing DiscoverOrg, and InsideView data sources. The implementation also accounted for content management and collateral storage workflows, including WordPress for site content and SharePoint for internal marketing collateral, to maintain consistent brand assets used by marketing and inside sales.
Governance and workflow changes formalized ownership and day to day processes, with the Marketing Data Analyst reporting to the Marketing Specialist and working across the marketing and inside sales teams to manage data integrity, prospect research, campaign support, social posting schedules, and ad hoc CRM projects. Processes emphasized repeatable data administration, segmentation standards for Account Based Marketing lists, and coordinated campaign distribution practices to align marketing and inside sales execution.
|
|
|
|
|
Account Based Marketing | CRM |
|
2020 | 2020 |
|
|
|
|
|
CRM | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
MCA Connect ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
MCA Connect IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at MCA Connect
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
President & Chief Financial Officer | CXO | Finance | |
|
|
|
CEO | CXO | Finance | |
|
|
|
Vice President - Solution Sales | VP | Sales | |
|
Apps Being Evaluated by MCA Connect Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MCA Connect IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MCA Connect digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MCA Connect Technographics
MCA Connect is a Professional Services organization based in United States,
with around 450 employees and annual revenues of $45.0 million.
MCA Connect operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Demandbase InsideView Insights,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
MCA Connect has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and Demandbase.
MCA Connect recently adopted applications including
Oracle BlueKai in 2021, Hubspot Marketing Automation in 2021 and Terminus ABM Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MCA Connect’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MCA Connect’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MCA Connect technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.