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MediaMarktSaturn Retail Group
Location
WankelstraAŸe 5,
Ingolstadt, 85046,
Germany
Website
https://www.mediamarkt.com/
Phone
49 841 634-0
Artw industry
Retail
Employee
Revenue

MediaMarktSaturn Retail Group Technographics

MediaMarktSaturn Retail Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by MediaMarktSaturn Retail Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 62000 MediaMarktSaturn Retail Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that MediaMarktSaturn Retail Group has purchased the following applications: Salesforce Krux DMP for Data Management Platform in 2017, SAP Ariba for Procurement in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems MediaMarktSaturn Retail Group is running and its propensity to invest more and deepen its relationship with Salesforce , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing MediaMarktSaturn Retail Group revenues, which have grown to $23.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MediaMarktSaturn Retail Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

MediaMarktSaturn Retail Group Tech Stack and Enterprise Applications

MediaMarktSaturn Retail Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Krux DMP Data Management Platform CRM n/a 2017 2017
In 2017 MediaMarktSaturn Retail Group implemented Salesforce Krux DMP on its public website. Salesforce Krux DMP is deployed as a Data Management Platform to centralize website behavioral signals and to create reusable audience segments for downstream digital channels. The implementation configures core Data Management Platform capabilities including data ingestion from web events, identity stitching to reconcile identifiers where available, and audience segmentation for targeting and personalization. Salesforce Krux DMP is used to persist user profiles and manage segment definitions, enabling consistent audience logic across campaigns. Operationally the deployment is scoped to the company website and supports marketing, e-commerce, and digital advertising workflows. Governance centers on centralized audience taxonomy and data management processes, with the DMP serving as the primary system for audience orchestration and activation on web-based marketing channels.
MediaMarktSaturn Retail Group Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Ariba Procurement Procurement n/a 2015 2015
In 2015 MediaMarktSaturn Retail Group implemented SAP Ariba to centralize Procurement across its corporate procurement function. The deployment of SAP Ariba established a formalized procurement application baseline for sourcing, supplier management, contract lifecycle, catalog management, requisition to order orchestration, and electronic invoicing workflows. SAP Ariba was configured to support key procurement modules including strategic sourcing, supplier onboarding and performance, contract management, catalog and punch out catalog management, purchase order processing, and invoice reconciliation. Configuration emphasized approval routing, catalog governance, and automation of routine procure to pay tasks to align procurement processes with enterprise purchasing policies. The implementation was integrated into the companys broader SAP application landscape to enable data flow between procurement and finance, supporting supplier master synchronization and accounts payable handoffs. Governance focused on centralizing procurement workflows and supplier lifecycle processes within SAP Ariba, establishing standardized approval, compliance, and catalog governance processes for the procurement and finance teams.
Supplier Relationship Management Procurement 2015 2015
MediaMarktSaturn Retail Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2018 2018
In 2018, MediaMarktSaturn Retail Group deployed Microsoft Azure Cloud Services to host and run its public website, positioning the rollout within the Application Hosting and Computing Services category that supports its e-commerce and web operations. The Microsoft Azure Cloud Services deployment is described as a cloud-hosted application layer providing compute and platform hosting for the consumer-facing storefront and associated web APIs. The implementation emphasized platform and infrastructure capabilities typical of Application Hosting and Computing Services, including provisioned virtual compute instances and platform hosting for application code, managed object storage for web assets, and load balancing to support availability for the site. Microsoft Azure Cloud Services was used to centralize hosting of the website stack, enabling standard cloud operational patterns such as automated provisioning, centralized logging and telemetry, and platform-backed scaling of web tiers. Operational ownership aligned with web, e-commerce and IT operations teams, with governance centered on cloud hosting policies and operational runbooks to manage deployments, monitoring and incident response. The MediaMarktSaturn Retail Group Microsoft Azure Cloud Services deployment is focused on hosting the company website and supporting e-commerce business functions, and it reflects adoption of cloud-native hosting and computing practices for public web infrastructure.
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
MediaMarktSaturn Retail Group CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at MediaMarktSaturn Retail Group

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by MediaMarktSaturn Retail Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MediaMarktSaturn Retail Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MediaMarktSaturn Retail Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD MediaMarktSaturn Retail Group Technographics
MediaMarktSaturn Retail Group is a Retail organization based in Germany, with around 62000 employees and annual revenues of $23.16 billion.
MediaMarktSaturn Retail Group operates a diverse technology stack with applications such as Salesforce Krux DMP, SAP Ariba and Microsoft Azure Cloud Services, covering areas like Data Management Platform, Procurement and Application Hosting and Computing Services.
MediaMarktSaturn Retail Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Salesforce, SAP and Microsoft.
MediaMarktSaturn Retail Group recently adopted applications including Cloudflare CDN in 2020, Cisco IronPort Cloud Email Security in 2020 and Cisco Secure Email (formerly Email Security Appliance) in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MediaMarktSaturn Retail Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates MediaMarktSaturn Retail Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MediaMarktSaturn Retail Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.