Ribeirao Preto, 14030-000,
Brazil
Medicar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Medicar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Medicar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Medicar has purchased the following applications: Digitro Interact for Call Center in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Medicar is running and its propensity to invest more and deepen its relationship with Digitro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Medicar revenues, which have grown to $99.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Medicar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digitro | Legacy | Digitro Interact | Call Center | CRM | n/a | 2024 | 2024 |
In 2024, Medicar implemented Digitro Interact as a Call Center application to modernize televendas and outbound contact-center operations for its healthcare services business in Brazil. The deployment focused on automating outbound calling workflows and consolidating performance reporting across televendas teams within an organization of approximately 450 employees.
The Digitro Interact implementation included an automatic dialer and real-time reporting modules, configured to automate outbound campaign execution and to populate centralized performance dashboards. Configuration work emphasized campaign orchestration, agent call handling flows, and live KPI instrumentation to deliver continuous visibility into televendas activity and agent performance.
Operational coverage centered on televendas and contact-center management, shifting operational control to centralized dashboards that support campaign oversight and supervisory monitoring. Real-time reporting provided management with event-level and aggregated views of outbound activity, enabling data-driven oversight of campaigns and agent performance.
Governance evolved toward structured campaign controls and centralized monitoring, which reduced management effort on manual monitoring and enabled supervisors to focus on coaching and campaign optimization. The implementation increased televendas productivity and enabled data-driven oversight of campaigns and agent performance.
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