Mepal
Mepal Technographics
Mepal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mepal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Mepal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mepal has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Actemium WMS for Warehouse Management in 2020, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mepal is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Actemium , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mepal revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mepal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mepal Tech Stack and Enterprise Applications
Mepal Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Mepal implemented Zoom on its public website to enable web-based meeting access and visitor-facing video interactions. The deployment uses Zoom in the Audio Video and Web Conferencing category and is surfaced directly through the company website hosted at mepal.com, aligning the application with external customer engagement channels.
The implementation focuses on browser-based audio and video sessions, real time screen sharing, in-meeting chat, and web join flows that allow external participants to connect without separate desktop clients. Zoom is configured as an embedded conferencing layer so meeting initiation and join experiences are handled from the site, with standard account-level controls for scheduling and session configuration.
Operational coverage centers on web-hosted customer interactions and partner coordination for a Netherlands based manufacturing firm, with central administration of the Zoom account to manage meeting policies and access. Governance appears to be driven through account configuration and meeting settings rather than site specific middleware, preserving core Audio Video and Web Conferencing controls for security and participant management.
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Mepal SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Actemium | Legacy | Actemium WMS | Warehouse Management | SCM | n/a | 2020 | 2021 |
In 2020, Mepal implemented Actemium WMS, classified under the Apps Category . The rollout targeted warehouse and distribution operations within the Netherlands manufacturing site, with a focus on automating manual warehouse tasks to support faster growth without proportional headcount increases.
The Actemium WMS deployment emphasized core warehouse management capabilities, including inventory tracking, bin and location control, order picking orchestration, and inbound receiving workflows. Configuration work prioritized standard WMS functional modules to streamline fulfillment and provide operational visibility across stock and order status.
Project delivery combined remote collaboration and on site engagement, with frequent virtual sessions between the Mepal project team and Actemium followed by workshops performed at Mepal facilities starting in September so key users could access hands on system training. Actemium demonstrated scheduling flexibility by advancing the workshop timeline by one month at the customer request, and the program planned a production go live in January.
Governance centered on key user enablement and iterative workshop cadences to drive adoption, with the Mepal project team and vendor jointly preparing sessions to refine requirements and processes. The stated business rationale was capacity scaling through automation, as Mepal accelerated growth post crisis and required system driven throughput rather than incremental hiring.
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Mepal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Mepal implemented Hotjar to capture and analyze on site customer behavior as part of its Customer Experience tooling. The Hotjar deployment on the Mepal website uses client side behavioral instrumentation to surface heatmaps, session recordings, conversion funnel visualization, and on site feedback widgets. The application is positioned to support Marketing and User Experience teams, providing qualitative and quantitative behavioral signals to guide content and interface adjustments. Hotjar is referenced by Mepal for behavioral analytics and feedback capture across product and e-commerce pages.
The implementation follows a lightweight JavaScript snippet architecture embedded in page templates, enabling centralized collection of clicks, scrolls, and session replays while allowing page level configuration. Configuration focuses on heatmaps, recordings, funnels, and surveys, integrated into existing QA and UX review workflows to prioritize usability fixes and content updates. Governance centers on site level instrumentation and role based access for Marketing and UX stakeholders, ensuring the Hotjar instance supports iterative product and content optimization without infrastructure changes.
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Mepal CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mepal
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mepal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mepal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mepal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Mepal Technographics
Mepal is a Manufacturing organization based in Netherlands,
with around 130 employees and annual revenues of $40.0 million.
Mepal operates a diverse technology stack with applications such as
Zoom, Actemium WMS and Hotjar,
covering areas like Audio Video and Web Conferencing, Warehouse Management and Customer Experience.
Mepal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Actemium and Contentsquare.
Mepal recently adopted applications including
Zoom in 2021, Broadcom Symantec Secure Web Gateway in 2021 and Actemium WMS in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mepal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mepal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mepal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.