Merkle
7001 Columbia Gateway Drive,
Columbia, 21046, MD,
United States
Columbia, 21046, MD,
United States
1 443-542-4000
Professional Services
Merkle Technographics
Merkle Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Merkle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16000 Merkle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Merkle has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2017, Domo for Analytics and BI in 2015, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merkle is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Domo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merkle revenues, which have grown to $2.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merkle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Merkle Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
In 2017, Merkle implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform. The deployment was targeted at corporate finance and project accounting teams, with day to day use by project accountants in locations including Green Tree, PA, managing more than 10 client engagements.
The implementation emphasized core financial modules consistent with an ERP Financial solution, including project accounting, accounts payable processing, billing and invoicing, revenue deferral and recognition workflows, and reporting for billing accuracy. Microsoft Dynamics 365 for Finance and Operations was configured to support recurring voucher processing and the creation of large volumes of client invoices, with explicit controls to capture contract terms and revenue timing in line with IFRS 15 checklists.
The environment integrated financial outputs into Salesforce for accurate forecasting, reflecting a direct data flow from Microsoft Dynamics 365 for Finance and Operations into CRM forecasting processes. Operational coverage included collaboration with client teams for billing determination, routine monthly contract reviews, and preparation for internal and external audits, with staff pulling detailed reports to validate billing accuracy.
Governance and process changes were managed at the finance team level, with documented checklists for revenue recognition and monthly review cycles for contracts and deferrals. The system supported operational tasks such as coding and processing hundreds of vendor invoices monthly, auditing managed accounts, and training new finance employees on standardized workflows within Microsoft Dynamics 365 for Finance and Operations.
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015 Merkle deployed Domo as a central Analytics and BI platform to support the Target Media Network Operations function. The implementation targeted trafficking and reporting workflows for the Baby and A&A category, with explicit use of Domo for campaign-level dashboards and operational reporting tied to digital media ad delivery.
Domo was configured to ingest advertising telemetry and impression level feeds, and to host curated dashboards and scheduled reports for media operations. Configuration emphasized connector driven data pipelines, dataset transformation and visualization layers within Domo, enabling role based reporting and operational scorecards for trafficking teams.
The implementation integrated Domo with DFP, DCM and Operative to consolidate campaign, creative and billing data for unified reporting. Operational coverage centered on the Target Media Network Operations team, with workflows that bridged trafficking, campaign operations and reporting functions across Baby and A&A media categories.
Governance focused on standardized data models, automated dataset refresh schedules and access controls, enabling consistent campaign attribution and shared reporting artifacts in Domo. Process adjustments included formalized handoffs between trafficking and reporting owners, and centralized dashboard stewardship to maintain data quality and reporting consistency.
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Analytics and BI | Analytics and BI |
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2013 | 2013 |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2012 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Merkle implemented Cisco Webex Meetings. The deployment embeds Cisco Webex Meetings on Merkle’s website to provide web-accessible conferencing interfaces for clients and internal users, leveraging the Audio Video and Web Conferencing category to centralize synchronous communications.
The implementation configures standard Cisco Webex Meetings capabilities, including scheduled and ad hoc audio and video sessions, screen sharing, meeting recording, host controls and participant management, and meeting templates for recurring client engagements. Configuration emphasizes meeting orchestration and moderation features consistent with Audio Video and Web Conferencing workflows.
Operational coverage centers on client facing teams and professional services delivery within Merkle’s United States operations, where web-based entry points on the corporate site simplify external access for customers and partners. No external system integrations were detailed in the source, so the observable scope is website-embedded meeting delivery and internal use across consulting and client engagement functions.
Governance is oriented around centralized administration, with corporate IT administering host provisioning, access controls, recording retention settings and meeting policy enforcement, and business unit facilitators managing day to day meeting operations. Cisco Webex Meetings is presented as the primary audio and video conferencing layer for Merkle’s client interaction and internal collaboration.
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Document Management | Content Management |
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2006 | 2006 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Lead Generation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Database Performance Monitoring | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Data Warehouse Appliance | IaaS |
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2016 | 2016 |
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Data Warehouse Appliance | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2008 | 2008 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Management | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2022 | 2022 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2022 | 2022 |
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Threat Modeling | CyberSecurity |
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2022 | 2022 |
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Vulnerability Management | CyberSecurity |
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2022 | 2022 |
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Vulnerability Management | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Merkle
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Merkle Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Merkle IT executives and key decision makers. This section highlights Merkle's latest recorded technology evaluations, including Epsilon PeopleCloud for Marketing Automation on 2025-12-05, Microsoft Clarity for Marketing Analytics on 2025-04-25, and Dynata Insights Platform for Data Management Platform on 2024-06-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Merkle digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Merkle Technographics
Merkle is a Professional Services organization based in United States,
with around 16000 employees and annual revenues of $2.20 billion.
Merkle operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Domo and Cisco Webex Meetings,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Merkle has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Domo and Cisco Systems.
Merkle recently adopted applications including
DocuSign eSignature in 2023, Mirakl Marketplace Platform in 2022 and Splunk Enterprise Security in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Merkle’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Merkle’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Merkle technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.