Merlin Gerin Ales Technographics
Merlin Gerin Ales Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Merlin Gerin Ales and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 557 Merlin Gerin Ales employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Merlin Gerin Ales has purchased the following applications: Microsoft 365 for Collaboration in 2021, OxiMailing for Marketing Automation in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merlin Gerin Ales is running and its propensity to invest more and deepen its relationship with Microsoft , Oxemis , Free Pro (formerly Jaguar Network) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merlin Gerin Ales revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merlin Gerin Ales intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Merlin Gerin Ales Tech Stack and Enterprise Applications
Merlin Gerin Ales Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Merlin Gerin Ales implemented Microsoft 365 as its Collaboration platform. Public site indicators show Microsoft 365 is in use as part of the company web presence and as the core collaboration layer for employees. The deployment establishes a cloud-hosted Microsoft 365 tenant managed via Microsoft's administrative controls, providing centralized email, meetings, and document collaboration services.
Implementation emphasizes core Collaboration capabilities including Exchange Online, Microsoft Teams, and SharePoint Online to support enterprise email, synchronous meetings, and shared document libraries. Rollout covers company-wide employee collaboration across manufacturing operations and administrative functions, with governance delivered through tenant-level policies, role-based administration, and content classification controls consistent with Microsoft 365 management practices. Configuration and operational workflows prioritize centralized administration and unified user identity management to standardize collaboration processes across the organization.
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Merlin Gerin Ales CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oxemis | Legacy | OxiMailing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Merlin Gerin Ales deployed OxiMailing as its web-facing Marketing Automation platform. The deployment places OxiMailing on the company website to support outbound email programs and subscriber capture for the manufacturing firm headquartered in France, and it explicitly positions Marketing Automation as the application category driving customer communications.
The OxiMailing implementation centers on email campaign orchestration, template management, scheduled sends, automated responder flows, and subscriber list segmentation. Configuration work emphasized web-embedded signup forms and template libraries to standardize campaign creatives, while built-in tracking captures opens and clicks to inform ongoing campaign sequencing.
Operational coverage targets external communications managed by the marketing function, with OxiMailing embedded on the corporate website to capture leads and manage newsletters. The implementation supports segmentation and consented subscriber management for customer engagement workflows, and it aligns campaign execution with site-level capture points and newsletter subscription controls.
Governance focuses on centralized marketing administration of templates, list hygiene, and opt-in consent handling to meet regional data protection expectations. Workflow changes included formalizing newsletter approval and subscriber opt-in processes, and assigning marketing ownership for ongoing campaign operations and subscriber lifecycle management.
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Merlin Gerin Ales IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
Merlin Gerin Ales implemented Microsoft Azure Cloud Services in 2021 to host its public website and related application workloads, aligning the deployment with the Application Hosting and Computing Services category. The work focuses on using Microsoft Azure Cloud Services for web-facing infrastructure on the company site https://www.ales.cci.fr, supporting manufacturing business functions and external customer access.
The implementation leverages core hosting capabilities common to the Application Hosting and Computing Services category, including scalable compute instances, object storage for static assets, virtual networking and platform-level application hosting. Configuration emphasizes web application provisioning, automated scaling for traffic variability, and platform monitoring to maintain availability of the public site.
Operationally the deployment is applied to the company website and adjacent web application stack, with the internal IT organization adopting cloud provisioning and monitoring workflows. Governance attention is on cloud resource organization, identity and access controls, and ongoing platform patching and monitoring practices to sustain the Microsoft Azure Cloud Services environment.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Merlin Gerin Ales
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Apps Being Evaluated by Merlin Gerin Ales Executives
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