Messe Munchen
Messegelande,
Munchen, 81823,
Germany
Munchen, 81823,
Germany
49 89 9492-0720
Professional Services
Messe Munchen Technographics
Messe Munchen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Messe Munchen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 656 Messe Munchen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Messe Munchen has purchased the following applications: SAP Business One for ERP Financial in 2009, Microsoft 365 for Collaboration in 2018, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Messe Munchen is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Stova or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Messe Munchen revenues, which have grown to $161.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Messe Munchen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Messe Munchen Tech Stack and Enterprise Applications
Messe Munchen ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Messe Munchen deployed SAP Business One as its ERP Financial platform. The implementation is referenced on the company website and was positioned to standardize core finance operations within the organization.
SAP Business One was configured to deliver core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, cash management, and localized financial reporting consistent with German fiscal requirements. The deployment of SAP Business One included finance-focused configuration elements such as a centralized chart of accounts, fiscal period management, tax settings, and role-based access controls to support day to day accounting and month end processes.
Operationally, the system covers the finance and accounting function at Messe Munchen and is surfaced on the corporate website for relevant transactional and informational workflows. Governance practices implied by the implementation include centralized financial master data, standardized posting and approval workflows, and controlled user permissions to align event and exhibition financial processes with corporate accounting controls.
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Messe Munchen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Messe Munchen implemented Microsoft 365 to consolidate Collaboration capabilities across corporate functions and event operations. The deployment uses Microsoft 365 as a cloud collaboration suite delivering common Collaboration capabilities such as email, team communication, document collaboration and centralized content management consistent with enterprise collaboration patterns.
Public site metadata and source references indicate Microsoft 365 is present on their website, suggesting the organization exposes Microsoft 365 services in web-facing contexts and ties web content or authentication flows to the suite. Operational coverage is organizational, supporting corporate communications, event planning and administrative workflows, with expected governance emphasis on content lifecycle, access control and collaborative workflow standardization using Microsoft 365.
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Event Management | Collaboration |
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2018 | 2018 |
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Messe Munchen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Messe München implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform on the corporate website, deploying Oracle Marketing Cloud (Eloqua) to support digital campaign execution and web-based lead capture. The deployment is explicitly tied to website instrumentation, positioning Oracle Marketing Cloud (Eloqua) as the central Marketing Automation tool for online visitor engagement and form-driven contact acquisition.
Configuration focused on core Marketing Automation capabilities, including campaign orchestration, email program management, landing page and form design, website visitor tracking, list segmentation, and lead scoring workflows. The implementation leveraged Eloqua's orchestration features to build multi-stage nurture sequences and to assign dynamic content and segments consistent with marketing program needs.
Operational usage centers on Messe München’s marketing and events functions, with the Oracle Marketing Cloud (Eloqua) instance integrated into the public website to capture registrations, inquiries, and attendee interest for trade fairs and professional events. The scope is primarily web-facing activity, enabling event promotion, attendee acquisition, and ongoing engagement managed by the corporate marketing and events teams.
Governance emphasized standardizing campaign submission and approval workflows, role-based access for marketing users, and subscription management tied to web consent capture. Data segmentation and contact lifecycle processes were configured in Eloqua to support programmatic audience management and to maintain consistent campaign operations across event and demand generation initiatives.
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Messe Munchen TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Messe Munchen PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Messe Munchen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Messe Munchen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Messe Munchen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Messe Munchen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Messe Munchen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Messe Munchen Technographics
Messe Munchen is a Professional Services organization based in Germany,
with around 656 employees and annual revenues of $161.0 million.
Messe Munchen operates a diverse technology stack with applications such as
SAP Business One, Microsoft 365 and Oracle Marketing Cloud (Eloqua),
covering areas like ERP Financial, Collaboration and Marketing Automation.
Messe Munchen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Oracle.
Messe Munchen recently adopted applications including
Usercentrics Consent Management Platform (CMP) in 2021, Microsoft 365 in 2018 and Stova in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Messe Munchen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Messe Munchen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Messe Munchen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.