MetaMarketplace
3 Regina Street,
North Waterloo, N2J 2Z7, ON,
Canada
North Waterloo, N2J 2Z7, ON,
Canada
1 855 548 9753
Professional Services
MetaMarketplace Technographics
MetaMarketplace Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MetaMarketplace and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 MetaMarketplace employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MetaMarketplace has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Oracle NetSuite CRM for CRM in 2014, Atlassian StatusPage for Incident Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MetaMarketplace is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MetaMarketplace revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MetaMarketplace intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MetaMarketplace Tech Stack and Enterprise Applications
MetaMarketplace Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, MetaMarketplace implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The Canada-based professional services firm with 60 employees exposes Google Workspace on its website and uses the application across the organization for core productivity and client-facing communication.
The Google Workspace (Formerly Google G-Suite) deployment at MetaMarketplace centers on standard Collaboration modules including Gmail for corporate email, Calendar for scheduling, Drive for cloud storage, Docs, Sheets and Slides for collaborative document editing, and Meet for virtual meetings. Administration is managed through the Google Workspace Admin console with account and group management, domain verification, and standard collaboration controls applied organization-wide to support client engagement, project delivery, and internal operations. No specific third-party integrations or implementation partners are specified in the source documentation.
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Collaboration | Collaboration |
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2020 | 2020 |
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MetaMarketplace CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014 MetaMarketplace implemented Oracle NetSuite CRM to centralize customer engagement, sales pipeline, and account management across its professional services organization. The Oracle NetSuite CRM deployment became the companys primary CRM platform for managing leads, contacts, and opportunities.
The implementation emphasized core CRM functional modules including contact and account management, lead capture and qualification, opportunity and pipeline management, activity tracking, quote management, and dashboard reporting. Configuration work focused on sales stage workflows, custom fields aligned to professional services deliverables, and role based access to preserve client confidentiality while enabling cross functional visibility.
Deployment followed a cloud based SaaS architecture using a single NetSuite tenant provisioned for the 60 person firm, enabling centralized master data and shared reporting. Operational coverage included sales, marketing, and professional services teams, with the platform used to coordinate client engagements, track billable project prospects, and maintain a single customer record across pre sales and delivery.
Governance measures instituted with the rollout centered on standardized sales stages, lead assignment rules, activity logging requirements, and data quality controls to reduce duplicate records and improve pipeline hygiene. Rollout was organized by team, with configuration governance and user training designed to embed consistent sales and service workflows into the new CRM environment.
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Customer Support | CRM |
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2014 | 2014 |
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MetaMarketplace ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian StatusPage | Incident Management | ITSM | n/a | 2020 | 2020 |
In 2020, MetaMarketplace implemented Atlassian StatusPage. MetaMarketplace deployed Atlassian StatusPage on their website as a public facing incident communication channel, aligning it with their Incident Management practice for external customers and stakeholders. The implementation focuses on a hosted SaaS status dashboard, public incident notices, and subscriber notifications to surface service health on the corporate site.
Operational ownership is centered in support and engineering teams who author incident messages and scheduled maintenance entries, with workflows configured for tiered incident visibility and subscriber opt in settings. The Atlassian StatusPage deployment is a hosted SaaS status infrastructure embedded into the website and is used to publish real time updates, maintenance windows, and post incident summaries. Governance includes standardized incident messaging templates and a controlled publish approval process to ensure consistency in external communications.
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IT Service Management | ITSM |
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2020 | 2020 |
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MetaMarketplace PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2014 | 2014 |
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MetaMarketplace IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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MetaMarketplace CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MetaMarketplace
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-President & Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by MetaMarketplace Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MetaMarketplace IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MetaMarketplace digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MetaMarketplace Technographics
MetaMarketplace is a Professional Services organization based in Canada,
with around 60 employees and annual revenues of $6.0 million.
MetaMarketplace operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Oracle NetSuite CRM and Atlassian StatusPage,
covering areas like Collaboration, CRM and Incident Management.
MetaMarketplace has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Oracle and Atlassian.
MetaMarketplace recently adopted applications including
Google Cloud Platform (GCP) in 2021, Proofpoint Email Security and Protection in 2021 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MetaMarketplace’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MetaMarketplace’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MetaMarketplace technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.