Midland Radio
5900 Parretta Dr..,
Kansas City, 64120, MO,
United States
Kansas City, 64120, MO,
United States
1 816-241-8500
Manufacturing
Midland Radio Technographics
Midland Radio Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Midland Radio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Midland Radio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midland Radio has purchased the following applications: Apple Pay for Payment Processing in 2021, FreeWheel Demandsuite for Agency Management in 2023, Bold Commerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midland Radio is running and its propensity to invest more and deepen its relationship with Apple , PayPal , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midland Radio revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midland Radio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Midland Radio Tech Stack and Enterprise Applications
Midland Radio ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Midland Radio implemented Apple Pay on its public website, integrating Apple Pay as a Payment Processing option within its online checkout. The deployment targeted web-based Apple Pay flows so the Apple Pay button and native browser payment sheet are available to customers in Safari and supported browsers during ecommerce checkout.
Implementation activities included merchant domain validation and provisioning of an Apple Merchant ID and merchant certificates to enable tokenized card workflows, merchant validation, and secure payment authorization. The integration connected client-side Apple Pay JavaScript flows to Midland Radio’s ecommerce checkout and order processing pipeline, assigning governance to the payments and e-commerce teams for certificate lifecycle, checkout acceptance testing, and ongoing payment processing operations.
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Payment Processing | ERP |
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2022 | 2022 |
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Midland Radio ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Midland Radio deployed FreeWheel Demandsuite as an Agency Management solution on its website. The implementation is scoped to web-based ad operations, positioning FreeWheel Demandsuite to manage commercial inventory and campaign delivery for Midland Radio’s online properties.
FreeWheel Demandsuite configuration emphasized core Agency Management capabilities including campaign management, ad inventory configuration, targeting rules, yield optimization, and reporting dashboards. Configuration work focused on inventory mapping, creative trafficking rules, and publisher-side reporting to centralize campaign controls within FreeWheel Demandsuite.
Operationally the deployment supports Midland Radio’s marketing and digital advertising functions and is executed as a site-level integration with the company website. Governance established centralized ad operations and campaign approval workflows to control trafficking and reporting, with the internal communications team assigned to day-to-day campaign management and reporting access.
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Midland Radio eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bold Innovation Group | Legacy | Bold Commerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Midland Radio deployed Bold Commerce on its corporate website to enable direct online sales. Midland Radio implemented Bold Commerce eCommerce to support online sales and customer facing storefront functionality, positioning the application as the primary web transaction layer for product catalog, cart and checkout workflows. The deployment is centered on embedding Bold Commerce capabilities into the website front end, delivering catalog management, cart orchestration, payment and shipping configuration, and promotional pricing controls that align with standard eCommerce functional terminology. The configuration is consistent with a SaaS storefront extension model, enabling web merchandising and order capture to be managed through Bold Commerce while remaining tightly coupled to Midland Radio's digital storefront.
Operationally the implementation scopes marketing and sales facing processes, including product listing updates, promotional execution, and order capture from the website. Governance and workflow adjustments emphasize catalog and pricing authoring within the Bold Commerce interface and operational handoffs for order processing and fulfillment, reflecting typical eCommerce operational roles. Bold Commerce is stated by Midland Radio as the active eCommerce application on its site, and the narrative centers on customer facing commerce capabilities rather than backend system replacements.
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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Midland Radio CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Midland Radio PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Midland Radio IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Midland Radio
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Midland Radio Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Midland Radio IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Midland Radio digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Midland Radio Technographics
Midland Radio is a Manufacturing organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
Midland Radio operates a diverse technology stack with applications such as
Apple Pay, FreeWheel Demandsuite and Bold Commerce,
covering areas like Payment Processing, Agency Management and eCommerce.
Midland Radio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, FreeWheel, A Comcast Company and Bold Innovation Group.
Midland Radio recently adopted applications including
FreeWheel Demandsuite in 2023, PayPal Braintree in 2022 and Shopify in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Midland Radio’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Midland Radio’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Midland Radio technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.