Maersk
Maersk Technographics
Maersk Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maersk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100000 Maersk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maersk has purchased the following applications: Serrala FinanceSuite for AP Automation in 2011, Workday Absence Management for Absence and Leave Management in 2020, Logimov POS for Point Of Sale in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maersk is running and its propensity to invest more and deepen its relationship with Serrala , FIS Global , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maersk revenues, which have grown to $8.72 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maersk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maersk Tech Stack and Enterprise Applications
Maersk ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2011 | 2011 |
In 2011, Maersk implemented Serrala FinanceSuite as an AP Automation solution. The engagement included analysis of current business processes and conception of TO BE processes, leveraging Hanse Orga FinanceSuite artifacts for the Maersk project and a parallel Hilti project to inform design decisions.
The work emphasized core accounts payable automation capabilities consistent with AP Automation, covering invoice capture and workflow routing, configuration of approval hierarchies, and creation of master data. Deliverables included a detailed blueprint document, embedding customer specific requirements into project plans, and preparing master data for the Hanse Orga FinanceSuite and Serrala FinanceSuite environments.
Operational coverage concentrated on finance and accounts payable teams, with support for preparation and execution of testing cycles to validate invoice processing and exception handling workflows. The program also included conceptual design and conduction of customer and key user trainings to operationalize the configured AP processes.
Governance and rollout activities focused on arranging customer approval of the blueprint, aligning project plans to customer specific requirements, and supporting testing and go live readiness. Analysis work translated AS IS process documentation into TO BE process designs and ensured training and testing were integrated into project governance for Serrala FinanceSuite deployment.
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AR Automation | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2020 | 2022 |
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ERP Financial | ERP |
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2025 | 2025 |
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Expense Management | ERP |
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2014 | 2014 |
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Expense Management | ERP |
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2015 | 2015 |
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Payment Processing | ERP |
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2021 | 2021 |
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Maersk HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2020 | 2022 |
In 2020, Maersk deployed Workday Absence Management to centralize Absence and Leave Management across its global HR function. The implementation sat within Maersk's broader Workday footprint where HR Core, Recruitment, Core and Advanced Compensation, Talent and Absence modules are activated, aligning leave policies with core employee records and talent workflows.
Configuration work focused on standard Workday Absence Management capabilities, including entitlement calendars, absence plans, time-off request routing and event driven updates to HR Core. Operational tasks documented in the HR Technology team included hands on configuration, EIB loads for bulk data movement, incident management for day to day support, and participation in release testing to validate new feature behavior.
The rollout was executed by Maersk's HR Technology organization in product delivery teams working in an agile Scrum model, supporting both global and local HR requirements. The operational coverage targeted HR Operations as the primary stakeholder group, with specialist attention to cross functional areas such as Security and Global Mobility as needed, reflecting integrated HR governance rather than isolated point solutions.
Governance processes emphasized change request handling, impact assessment, solutioning, testing and controlled delivery through release management. Ongoing delivery tasks combined tactical incident resolution with strategic projects to extend Workday Absence Management capabilities, positioning Maersk to maintain centralized absence controls while supporting local regulatory and policy variants.
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Core HR | HCM |
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2020 | 2022 |
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Core HR | HCM |
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2016 | 2016 |
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HR Service Delivery | HCM |
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2020 | 2022 |
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting | HCM |
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2021 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2022 |
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Workforce Scheduling | HCM |
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2014 | 2014 |
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Maersk ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Grupo NW | Legacy | Logimov POS | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Maersk deployed Logimov POS to manage end-to-end cargo, inventory and logistics operations across a 25-country footprint in Central and South America, administered from Panama. The Logimov POS implementation, delivered by Grupo NW, began in October 2019 and is described by the vendor as supporting transport, tracking and billing across the region.
Deployment focused on logistics and inventory capabilities integrated within the Point Of Sale application layer, with configuration for cargo handling workflows, inventory control, shipment tracking and billing processes. Functional modules implemented map to transport management, shipment tracking and billing orchestration, aligned with regional warehouse and port operations. Configuration emphasized multi-site inventory visibility and operational workflows tailored to commercial and operations teams.
Operational coverage encompassed cargo operations, inventory management, transport billing and shipment tracking across commercial and operations functions in Central and South America. Governance and rollout were administered from Panama, with the initiative launching in October 2019 to establish centralized operational control while enabling local execution across the 25-country scope.
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Point Of Sale | ERP Services and Operations |
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2018 | 2018 |
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Maersk AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Maersk Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2022 | 2023 |
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Maersk Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Blockchain Platform | Blockchain |
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2017 | 2018 |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Maersk Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Maersk Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2014 | 2014 |
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Maersk eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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Maersk SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2017 | 2018 |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Transportation Management | SCM |
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2018 | 2019 |
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Warehouse Management | SCM |
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2019 | 2019 |
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Maersk CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2024 | 2025 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Maersk ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Maersk Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2010 | 2010 |
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Maersk TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2017 | 2017 |
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Maersk PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2022 | 2023 |
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Apps Development | PaaS |
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2021 | 2021 |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2015 | 2015 |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Maersk IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Management and Monitoring | IaaS |
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2017 | 2018 |
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Network Virtualisation | IaaS |
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2017 | 2017 |
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Maersk CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Loss Prevention | CyberSecurity |
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2017 | 2018 |
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Data Loss Prevention | CyberSecurity |
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2023 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2018 |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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Maersk Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2024 | 2025 |
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IT Decision Makers and Key Stakeholders at Maersk
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Maersk Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maersk IT executives and key decision makers. This section highlights Maersk's latest recorded technology evaluations, including Gallup Q12 for Employee Engagement on 2025-11-20, Oracle Transportation Management System for Transportation Management on 2025-09-17, and Lufthansa Systems NetLine/Crew for Workforce Scheduling on 2025-01-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maersk digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Maersk Technographics
Maersk is a Transportation organization based in Denmark,
with around 100000 employees and annual revenues of $8.72 billion.
Maersk operates a diverse technology stack with applications such as
Serrala FinanceSuite, Workday Absence Management and Logimov POS,
covering areas like AP Automation, Absence and Leave Management and Point Of Sale.
Maersk has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Workday and Grupo NW .
Maersk recently adopted applications including
IFS Cloud ERP in 2025, Cisco Webex Support in 2024 and Onomondo IoT SIM in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maersk’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maersk’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maersk technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.